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Recruiting From Social Networks & Communities Gathers Pace
The partnership will enable these increasingly important audience groups to be utilised for their unrivalled reach and relevance during the recruitment process itself. This is due to Broadbean’s penetration into the business community through its work with more than 60% of UK staffing businesses, which service most major employers in the UK. Zubka’s referral recruitment model in turn invites detailed personal recommendations from friends or colleagues of those who would be well-suited to the job in question. Individuals referred are either actively looking for a new career challenge, or passive candidates who do not interact with the usual recruitment services.
A key Broadbean client, John Buffey, Head of Digital Media at Barkers, whose clients include Credit Suisse, the MoD, o2 and McDonalds, commented on the news; “Evolved technological sophistication and social activity demands that companies, and those who recruit for them, continually innovate to stay relevant. With skill shortages increasing across the board, attracting talent is of paramount importance to business success. Our client base is well aware of the positive gains to be made by using social and professional networks as a recruitment channel and Broadbean’s new relationship with Zubka further enables us to seamlessly incorporate multiple network approaches into every campaign.”
An increasing number of brands are seeing the business case for committing funds to develop and manage online identities in high profile communities. Zubka provides a way to effectively short-cut this entire process by instead reaching people already engaged in the social networking dynamic. “Our users are comprised of individuals who are active within successful, heavily trafficked online networks such as Ecademy, LinkedIn and Facebook, as well as in the physical world;” commented Armando Ruffini, Co-founder and COO of Zubka. “It is this audience that is called upon to identify and recommend others within those groups and communities to potential employers using our service.”
Bringing this capability to Broadbean’s impressive client base allows its users to access a far wider range of relevant audiences. The business has already secured its position as the leading destination for those looking to attract staff through multiple channels and Zubka’s addition to Broadbean’s network of over 600 online recruitment services exponentially expands its reach into this new online space.
Dan McGuire, Managing Director of Broadbean commented; “We process 1.5 million job adverts on behalf of 15,000 recruiters across the UK and Europe every month. It’s our job to ensure they have access to the best channels for sourcing candidates so, of course, we’re very pleased to offer them exclusive, fully integrated access to Zubka’s community of international referrers.”
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Notes to Editors:
About Zubka
Zubka (www.zubka.com) is a revolutionary online recruitment platform that enables people to refer their friends and professional contacts to jobs and be financially rewarded when the match is successful. Set up in September 2006 by a recruitment industry veteran of 20 years standing and an international technology business executive, Zubka aims to evolve current recruitment practices to improve candidate delivery whilst reducing costs and the recruitment process lifecycle.
Headquartered in Buckinghamshire, England, with hiring clients in 38 countries and referrer members in 97 countries around the globe, Zubka’s award-winning business model is already widely being heralded as the ‘future of recruitment’.
About Broadbean
Broadbean Technology is Europe’s leading provider of multiple job posting and applicant source tracking solutions.
Dedicated to insuring recruiters can monitor the exact ROI from their online recruitment advertising spend, Broadbean has acquired 60 % of the UK’s top 250 staffing businesses as clients since 2002. Its award winning technology distributes over 15 Million adverts a year for 13,000 users.
Broadbean post adverts to over 700 job boards in the UK, Europe, US and Australia on behalf of 600 recruitment companies, direct employers, advertising agencies and are the job posting partner of choice for most of the major ATS/CRM companies.
About Barkers
Barkers is a leading provider of integrated end-to-end resourcing solutions to public and private sector organisations. Our entire organisation is focussed on strategic and operational services that assist our client partners with the attraction, assessment, recruitment and development of talented people. Our primary areas of business are as follows:
• Recruitment: strategic resource planning, response handling, candidate management, selection, assessment design, assessment delivery, talent management, development, outsourcing
• Attraction: research, advertising (online and offline), media planning and buying, communication (internal and external), branding and reputation management, print and collateral
One of the largest resourcing solutions providers in the UK, our projects vary in size from a few thousand pounds to £multi millions. Our clients are equally diverse, from Accenture, Halifax Bank of Scotland, McDonalds, 02 and Tesco, to the Cabinet Office, English Partnerships, HM Prison Service and the National College of School Leadership. We help our clients build and manage employment relationships with people at every stage in the recruitment life-cycle and strive to make our clients employers of choice in their respective markets.
For further information, please contact:
For Zubka
Will Paget or Camilla Sackville - PagetBaker PR
Tel: + 44 (0)207 323 6963
Email: camilla@pagetbaker.com
For Broadbean
Tarah Welsh - Broadbean Public Relations
Tel: + 44 (0)207 987 6900
Email: tarah@broadbean.com
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