WHITE CAT MEDIA RETAINS BOUTIQUE BUSINESS ADVISORY FIRM

NEW YORK, NY, August 23, 2007 - White Cat Media, a privately-owned media
company whose online properties include SheFinds.com and MomFinds.com, has
engaged Schlossberg:Flynn, a leading advisor to emerging companies. S:F has
been engaged to assist in the development of a corporate growth strategy and
advise on raising a round of financing to fuel growth.

"We are very impressed with the success of SheFinds thus far" said Brian
Flynn, partner at Schlossberg:Flynn, "It is great when a company brings a
solid business to the table. We are excited about working with Michelle to
raise the capital she needs to take advantage of the momentum she has
created organically with limited resources."

White Cat Media, was founded in 2004 by Michelle Madhok, a leading expert in
internet content for women. With no outside financing to date, SheFinds.com
has traffic on par with industry leaders and is a respected name in the
women's online shopping space. SheFinds.com and MomFinds.com are where
shopping starts for loyal readers. Consumers turn to the unique and timely
content of the websites to make purchasing decisions. Michelle credits the company's success to the unique editorial voice of the websites that work as a trusted friend, inspiring and offering informative advice regarding
products currently in market.

"Over the last three years, we have built a solid brand and web presence at
SheFinds.com by delivering commerce in context. I am excited to be working
with S:F to take the White Cat Media brands to the next level. Together we
have developed a strong strategic vision and have been speaking with leading
investors to help fund this expansion," said Michelle Madhok.

White Cat Media, LLC, an online media company that creates content around
commerce, currently consists of SheFinds.com and MomFinds.com. The company was founded in 2004 by Michelle Madhok, former Group Director for Editorial Content at AOL and a highly-regarded expert in online shopping who serves as the style columnist and contributing editor for MSN Shopping, Lifetime Television and the American Heart Association. She is regularly interviewed on radio and television for her online shopping expertise. Michelle's style and shopping tips are featured in numerous newspapers and magazines, including Metro newspapers in New York and Boston, Women's Wear Daily, The Tyra Banks Show, NBC, Investor's Business Daily, The Chicago Tribune, The
New York Post and The Washington Post.

SHEFINDS.COM
SheFinds.com is a one-stop shopping guide that every woman of various
shapes, sizes, and financial abilities can appreciate. The site helps women
who are overwhelmed with choices, too busy professionally to shop, or in
need of a trusted advisor to uncover functional stylish items find the best
clothing and accessories available. With the click of the mouse, SheFinds.com effortlessly transitions the conventional woman into the fabulous world of beauty, fashion, and style. For additional information, please visit SheFinds.com

MOMFINDS.COM
Created in 2006 for the mother with too much on her plate and not enough
time to execute, MomFinds.com offers daily and weekly updates on the
Internet's best, worst, and must-haves. Expertly crafted, MomFinds.com
presents hip finds for both mom and kids in weekly newsletters and daily
blogs. From spotlighting the latest 'Favorite Finds' or urging moms to enter
in 'Win it Wednesday's', MomFinds.com is stocked with news and trends that
every mom can use to simplify their days. For more information, please visit
MomFinds.com.

Founded in 2004, Schlossberg:Flynn finds companies with great potential and
helps them grow through business development, strategic marketing, and
financing. S:F focuses on building strategic client relationships and
value-added partnerships. The company's core team is a diverse group of
seasoned professionals and entrepreneurs who have built and run multi-million dollar businesses. Some of S:F's previous successes include: sourcing and structuring business development partnerships with fortune 500
companies, implementing the realignment of clients' business operations and
brand identities, and advising on more than $400 million in financing.