Fashion & Apparel: American Joe Apparel Open for Business

Plano, TX – August 24, 2007 – American Joe Apparel, the 100 percent All American apparel company that provides certified authentic American made, manufactured and processed clothing, today launches its online clothing store and website at www.americanjoeapparel.com.

The American Joe Apparel website allows consumer and business customers to view and purchase the hottest new certified authentic styles from classic Ts and jerseys, to oxfords and polos for men, women, children and business. Users can also learn about the American Joe brand, share stories about the hero in their lives, sign up for free and exclusive offers through the 1912 VIP Club, and even follow along with the adventures of Joe Austin, also known as American Joe.

“There is a hero in all of us, and the American Joe brand is about capturing that feeling and essence of being a hero in our everyday lives. You don’t have to wear a cape to be a hero,” says Nan Moon, general partner of American Joe. “This brand embodies the pride and commitment of every police officer, fire fighter, teacher, nurse, military professional and really anyone making a positive difference in their communities. If you feel like a hero, dress like a hero.”

American Joe Apparel is available to consumers and, through the AJ4Biz line, to businesses that care enough to put their logo on 100 percent all American made clothing. American Joe proudly sponsors the “Ts for Troops” program where, through their generous donations from individuals and corporate sponsors, men and women serving in the armed forces are provided the 100 percent authentic American Ts when they return home. AJ also sponsors Reebok Heroes Celebrity Baseball and is the founder of the American Joe Hero of the Year Program and the coveted 1912 Award.

About American Joe

The American Joe brand of apparel provides 100 percent authentic American made, manufactured and processed clothing for men, women, children and business, and is based on the value that buying American means something – the embodiment of quality, spirit and authentic style. The company is headquartered in Plano, Texas and was founded by “two All American moms” who say there is an American Joe in all of us. Guts. Courage. Pride. More information can be accessed at www.americanjoeapparel.com.

Media Contact: Rodger Roeser, Eisen Management Group
rroeser@eisenmanagementgroup.com
859.586.4302

Editor’s Note: Sample Product Available