CHICAGO’S HOTTEST NEIGHBORHOOD GETS COOL NEW RESIDENT

CHICAGO, IL (August 2007) – Residents in Chicago’s rapidly growing South Loop neighborhood have a new place to sate their sweet tooth. Marble Slab Creamery opened its first store in Chicago on August 9th at 1241 South Michigan Avenue across from Grant Park. The Creamery, which offers high quality, super-premium homemade ice cream and other sweet treats, is a sweet addition to an area that already carries an undeniable allure of culture and sophisticated tastes with world-class museums, luxury condominiums, restaurants and shopping within just steps of the store.

“It’s really exciting to join this wonderfully diverse neighborhood,” said owner and active community member Renee Richardson. “We are eager to get involved with the community and start working with our neighbors to give back to worthy causes that affect change around Chicago.”

The Michigan Avenue Marble Slab plans to introduce itself to the neighborhood later this fall with a Grand Opening celebration and fundraising event. The creamery is teaming up with several local charities to raise funds in support of programs that benefit women’s health, job training, and spiritual growth. The charities will be selling Marble Slab ice cream cakes, pints and quarts to raise money, and will receive a portion of the sales earned during the Grand Opening event on October 6th. The day’s event will include fun activities, delicious treats, celebrity scoopers, and a special appearance by Slabby, the lovable ice cream cone mascot.

About Marble Slab Creamery
The Michigan Avenue Creamery is owned by Renee & Glen Michael Richardson, and is located in a luxury apartment complex at 1241 S. Michigan Avenue in the heart of the South Loop (312-447-0633). In addition to serving delicious Marble Slab super-premium ice cream, the creamery offers gourmet coffee and provides catering and party services.

Marble Slab Creamery currently owns more than 500 locations worldwide, including the United States, Puerto Rico, Canada and the United Arab Emirates. It is dedicated to providing its customers with the freshest ingredients available with product offerings such as hand-rolled freshly baked waffle cones in a variety of flavors, and numerous “mix-ins,” including fresh fruits, fine nuts, sweet candy, and cookies. More information can be found online at www.marbleslab.com.

About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. (Nasdaq: NEXC) is the premier 21st century brand acquisition and management company focused on assembling a diversified portfolio of intellectual property (IP) centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, MaggieMoo's®, Marble Slab Creamery® and Waverly®. The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that touch every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 45 countries around the world and consists of in excess of 1,150 of its own franchised stores. NexCen, through its information technology (IT) and franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.