Cleaning That Grows On Trees

Environmentally conscious retailer, Ecotopia.co.uk has hit upon a completely natural way to clean clothes with the quirky yet effective Soap Nut, a small nut that grows on the Soapnut tree and acts as an organic washing detergent.

The environmentally friendly way to clean dirty laundry, a 195 gram bag of Soap Nuts lasts for twenty-five washes. Used for centuries in their native India and Nepal, Soap Nuts function as a washing detergent, multi-surface cleaner and a shampoo thanks to the active natural ingredient, Saponin.

“The Soap Pod is a unique washing agent and up to now, a very well-kept secret,” said Miles Owen, director of Ecotopia.co.uk. “The nuts are of the highest standard and are wholly natural. As they are entirely free of chemical residues, they are suitable for use by sufferers of skin allergies such as Eczema and Asthma.”

As with all of Ecotopia’s products, the Soap Nut is organic and biodegradable, helping to protect the environment and reduce pollution. Easy to use, the Soap Nuts are placed directly in the washing machine and can be reused up to three times before being dried out and used in garden compost heaps.

Unlike traditional washing detergents, Soap Nuts do not pollute the water supply, leave chemical footprints on clothes or damage the washing machine.

Ecotopia’s natural Soap Nuts were recommended by The Observer earlier this month and are available to order online at http://www.ecotopia.co.uk

About Ecotopia.co.uk


Established in 2003, Ecotopia is the UK’s leading ethical and environmental online store. It offers customers a diverse range of useful environmental products and a personalized and stimulating service.

Ecotopia aims to educate customers that caring about the environment need not cost the earth and inspires people to make a small and environmentally positive change in their daily lives. Ecotopia was a recipient of the Business Link ‘E-commerce Initiative of the Year’ award in 2005.

Please direct all press enquiries to Rebecca Appleton, Tel: 0800 040 9192 or email: Rebecca@topposition.co.uk