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Online Marketing Enters a New Era: VendorSeek Introduces Pay-per-Lead

(PRLEAP.COM) Mt. Laurel, N.J., August 30, 2007 – VendorSeek offers a new solution to online marketing: “pay-per-lead.” The online, business-to-business marketplace aligns buyers seeking services in over 150 categories with pre-qualified vendors. The VendorSeek business model serves as an alternative to the popular online marketing method of pay-per-click advertising.

Pay-per-click advertising is highly coveted by online advertisers because it brings them closer to the buyer. Jim Keough of Impact Direct, an online SEO provider, explains the attraction towards pay-per-click. “Other forms of online advertising such as pop-up and banner ads are noticeable, but you have very little control over when and where they appear. Pay-per-click ads are optimized to appear in relation to the services offered,” Keough states. “For instance, if someone searches for an SEO service, depending on my company’s investment in the pay-per-click campaign, we have a chance of appearing at the top of the results page. It brings you closer to the buyer; but pay-per-click has weak points. Competition for top spots and incidents of click fraud pose problems for advertisers using the form of marketing.”

VendorSeek offers online advertisers another option, realized in what they call “pay-per-lead” advertising. Robert Leckey, Vice President of Sales for VendorSeek, explains the business model. “Pay-per-click brings you closer to the buyer because you assume that those who click on your ad are looking for your service. VendorSeek’s model brings the vendors even closer to the buyer,” mentions Leckey. “A vendor in our system is contacted after a buyer has already filled out a request for the service. There are no assumptions; the buyer has made actions towards looking for a provider. Our vendors pay for leads, not for clicks; there is a closer proximity to the buyer and the sale in using our model.”

Many vendors have voiced their satisfaction with the system and disbanded their pay-per-click campaigns in order to “pay-per-lead.” “We have had great success with the VendorSeek system,” replies James Keough. “There is no blind searching for buyers as with traditional methods of marketing, and the closeness to the buyer is greatly improved in contrast to pay-per-click advertising. Pay-per-lead is the new way to market your services on the Web. The buyers are virtually brought to your doorstep; it is up to your sales techniques to start the relationship.”

VendorSeek brings something new to the buyer and vendor. “We offer a great option for the buyer and vendor,” quotes Ken Wisnefski, VendorSeek President. “The buyer does not need to spend business time looking for efficient services; they get up to five free competitive quotes per request. The vendors get a transparent analysis and effective method in relation to their return on investment; no marketing venture surpasses our pay-per-lead model.”

The VendorSeek Web site, found at www.vendorseek.com, enables buyers to place requests and get free quotes, while qualified vendors can become a part of the system. The site offers articles relating to their service categories through their Industry Experts section.

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