Marketing Executives Find Flaws in Underachieving Websites

When your car runs poorly, finding out what is causing the problem can be maddening. It's often a frustrating guessing game that costs time and money with no satisfaction.

The same can be said for an underachieving website. Few leads and lower sales than expected can leave marketing executives and CEOs shaking their heads and lamenting their investment in websites.

Siren Interactive has released version 1.0 of a tool that helps marketers put some real numbers where there was once only speculation.

According to Siren, there are five bedrock principals to a high-achieving corporate website.

1) Credible - do people believe what we are saying?

2) Comprehensive - do we provide enough useful information about our market/niche to earn "expert" status?

3) Intuitive - Is our website easy to navigate without help?

4) Relationships - Does our website create and grow strong relationships among its visitors and with our company?

5) Traffic - Does our website receive enough qualified traffic to significantly contribute to our corporate goals?

Scores are determined by answering five questions in each category.

The marketer will have identified the area(s) that need the most help, and address them first. All five areas must be balanced to achieve top results.

When all five categories are working together, a company will see the results on their bottom line.

For a free copy of the complete whitepaper including the scoring system, email Dan Limbach at siren_dan@yahoo.com.

###