Au Yeong Read & Assoc. and Cake Beauty Announce Partnership
(PRLEAP.COM) For Immediate Release - Vancouver, Canada. Cake Beauty has teamed with the innovative public relations, consulting and sales firm, Au Yeong Read & Assoc., naming them their new exclusive Western Canadian Sales representatives.
Already a major force in the promotion and sales of independent beauty brands, Au Yeong Read & Assoc. will now be considered one of the largest in its field. The partnership between Cake Beauty and Au Yeong Read & Assoc. will also bring more longevity and staying power to both Canadian-based companies, by building on existing and expanding retailers under the Au Yeong Read & Assoc. sales umbrella.
“It is so important to us to represent the very best skin, hair and body care the market has to offer, “ says co-founder and Managing Director of Sales & Operations, Sara Au Yeong. “Bringing Cake Beauty under our umbrella allows us to further offer our retailers fresh, unique products – and supporting our fellow Canadian business-women while doing so is really the icing on our cake !”
Au Yeong Read & Assoc. represents Cake Beauty to the specialty boutique channel in British Columbia, Alberta, Manitoba and Saskatchewan.
About Au Yeong Read & Assoc.
Au Yeong Read & Assoc. is the most dynamic force behind the marketing of independent brands. The Vancouver-based firm offers independent brands and boutiques a sleek, streamlined approach to creating brand awareness by combining public relations, consultation and sales into one customized package.
Headed by industry professionals Sara Au Yeong and Alicia Read, the firm represents clients across N. America in both the media and sales channels. Divisions include both conventional and organic beauty, fashion and accessories, music and lifestyle. Clients include:
100% Pure – www.puritycosmetics.com
Beauty Physics – www.beautyphysics.com
Edges of Seven – www.edgesofseven.com
Fresh Scents by Terri – www.freshscentsterri.com
Hamadi Beauty – www.hamadibeauty.com
JUARA Skincare – www.juaraskincare.com
Just Kittyng – www.justkittyng.com
Kama Ayurveda – www.kamaayurveda.com
SAND Lifestyle Store
Smashing Cosmetica – www.smashingcosmetica.com
Skin by Alison Raffaele – www.alisonraffaele.com
upurea – www.upurea.com
vedaPURE – www.vedapure.com
About Cake Beauty
From her childhood days, Heather Reier was always interested in beauty products. In 2001, at the age of 26, her passion for indulgence and products had not wavered. After using various products on the market, while she loved many of them, she couldn’t help but feel as though something was missing. She realized that the beauty world needed a line of cremes, suds and scrubs with decadent, nourishing ingredients accompanied by sophisticated packaging and a sassy, fun concept. The inception of Cake Beauty was born.
Working initially in the kitchen, Heather spent nights and weekends not resting until she had finally created the ultimate crèmes, suds and scrubs. No detail was overlooked. She studied the properties of each ingredient, insisting on using only those that would benefit both physical and emotional needs while yielding the most superior textures. Ingredients such as, mango and shea butters, coconut and jojoba oils, turbinado sugar, marshmallow, pure essential oils and whole milk were used.
This ‘beauty junkie’ s vision and ultimate goal was that this collection of goodies would trigger the emotional and physical feeling she knew the world was starved for. If this wasn’t enough, Heather characterized each product with clever and distinctive namesakes. These namesakes would reflect the scent, texture and the overall experience that women everywhere would encounter when they used the products. The next task was naming this cute, creative, hip and forward thinking company that loved all things indulgent and yummy…. the one word that encompassed all of these messages and then some was, without a doubt, Cake. One year, and countless hours of research and development later, the collection was complete and ready to be ‘served’ to the world.
Heather Reier, continues to be Cake Beauty’s driving creative force and enjoys great success with her collection of decadent goodies.
The Cake Beauty collection is sold boutiques, lifestyle stores and department stores worldwide, including in Canada: The Bay, Sephora, Indigo-Chapters and online at www.cakebeauty.com <http://www.cakebeauty.com>. It has become a cult-beauty brand and a favorite among celebrities.
——
Western Sales Contact:
Sara Au Yeong
778.292.1015
Au Yeong Read & Assoc.
Press Contact:
Allison Daisley
416.201.0486 x 105
Cake Beauty
Already a major force in the promotion and sales of independent beauty brands, Au Yeong Read & Assoc. will now be considered one of the largest in its field. The partnership between Cake Beauty and Au Yeong Read & Assoc. will also bring more longevity and staying power to both Canadian-based companies, by building on existing and expanding retailers under the Au Yeong Read & Assoc. sales umbrella.
“It is so important to us to represent the very best skin, hair and body care the market has to offer, “ says co-founder and Managing Director of Sales & Operations, Sara Au Yeong. “Bringing Cake Beauty under our umbrella allows us to further offer our retailers fresh, unique products – and supporting our fellow Canadian business-women while doing so is really the icing on our cake !”
Au Yeong Read & Assoc. represents Cake Beauty to the specialty boutique channel in British Columbia, Alberta, Manitoba and Saskatchewan.
About Au Yeong Read & Assoc.
Au Yeong Read & Assoc. is the most dynamic force behind the marketing of independent brands. The Vancouver-based firm offers independent brands and boutiques a sleek, streamlined approach to creating brand awareness by combining public relations, consultation and sales into one customized package.
Headed by industry professionals Sara Au Yeong and Alicia Read, the firm represents clients across N. America in both the media and sales channels. Divisions include both conventional and organic beauty, fashion and accessories, music and lifestyle. Clients include:
100% Pure – www.puritycosmetics.com
Beauty Physics – www.beautyphysics.com
Edges of Seven – www.edgesofseven.com
Fresh Scents by Terri – www.freshscentsterri.com
Hamadi Beauty – www.hamadibeauty.com
JUARA Skincare – www.juaraskincare.com
Just Kittyng – www.justkittyng.com
Kama Ayurveda – www.kamaayurveda.com
SAND Lifestyle Store
Smashing Cosmetica – www.smashingcosmetica.com
Skin by Alison Raffaele – www.alisonraffaele.com
upurea – www.upurea.com
vedaPURE – www.vedapure.com
About Cake Beauty
From her childhood days, Heather Reier was always interested in beauty products. In 2001, at the age of 26, her passion for indulgence and products had not wavered. After using various products on the market, while she loved many of them, she couldn’t help but feel as though something was missing. She realized that the beauty world needed a line of cremes, suds and scrubs with decadent, nourishing ingredients accompanied by sophisticated packaging and a sassy, fun concept. The inception of Cake Beauty was born.
Working initially in the kitchen, Heather spent nights and weekends not resting until she had finally created the ultimate crèmes, suds and scrubs. No detail was overlooked. She studied the properties of each ingredient, insisting on using only those that would benefit both physical and emotional needs while yielding the most superior textures. Ingredients such as, mango and shea butters, coconut and jojoba oils, turbinado sugar, marshmallow, pure essential oils and whole milk were used.
This ‘beauty junkie’ s vision and ultimate goal was that this collection of goodies would trigger the emotional and physical feeling she knew the world was starved for. If this wasn’t enough, Heather characterized each product with clever and distinctive namesakes. These namesakes would reflect the scent, texture and the overall experience that women everywhere would encounter when they used the products. The next task was naming this cute, creative, hip and forward thinking company that loved all things indulgent and yummy…. the one word that encompassed all of these messages and then some was, without a doubt, Cake. One year, and countless hours of research and development later, the collection was complete and ready to be ‘served’ to the world.
Heather Reier, continues to be Cake Beauty’s driving creative force and enjoys great success with her collection of decadent goodies.
The Cake Beauty collection is sold boutiques, lifestyle stores and department stores worldwide, including in Canada: The Bay, Sephora, Indigo-Chapters and online at www.cakebeauty.com <http://www.cakebeauty.com>. It has become a cult-beauty brand and a favorite among celebrities.
——
Western Sales Contact:
Sara Au Yeong
778.292.1015
Au Yeong Read & Assoc.
Press Contact:
Allison Daisley
416.201.0486 x 105
Cake Beauty
About This Release
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Contact Information
Alicia Read
Au Yeong Read & Assoc.
Email Au Yeong Read & Assoc.
778.292.1015