Tracking Customer Loyalty in Mid-size Organizations

September 02, 2007 (PRLEAP.COM) Technology News
DataSelf Corporation, a publisher of business intelligence solutions for the mid-market, will release its new Customer Loyalty module on September 15.

The new module helps mid-size companies face two of their main challenges: what customer loyalty trends should be monitored and how to measure them.

“We’ve been helping mid-size companies with business intelligence solutions for over 10 years,” says Joni Girardi, CEO of DataSelf Corporation. “We’ve learned several ways to monitor and measure customer loyalty—and we’ve put our knowledge into this new module.”

The new customer loyalty module works with DataSelf BI, which helps get business intelligence up and running fast. Companies quickly see what is going on so they can focus resources on the right initiatives.

The complete solution comes with templates for over 500 reports and key performance indicators (KPIs) covering several business areas of mid-sized organizations, the customer loyalty module includes over 120 templates. Managers set up reports out of the box and adapt the templates as needed. They can even build new reports from scratch faster than it takes to eat a donut.

In fact, non-technical users of DataSelf BI find they complete from 70% to 100% of their reporting needs without help from IT—and in a fraction of the time required on competing platforms.

Thanks to the pre-defined reports and KPIs, managers can try out new metrics they may have only heard of before. Many DataSelf BI clients have seen an immediate return on their DataSelf BI investment just by monitoring trends revealed by these reports.

Here are just a few of the pre-defined customer loyalty reports to be released in September:
- Top customers by total sales over any period or by sales increase or decrease. Group these customers in any way, such as by region, territory, or salesperson.
- All customers with average monthly sales increases or decreases over any period.
- Customers with average frequency of sales increase or decrease, by any period.
- Customer retention rate

DataSelf BI makes monitoring customer loyalty easy and actually improves managers’ knowledge of KPIs.

ABOUT DATASELF CORPORATION:

DataSelf, with main offices in the heart of the Silicon Valley, is a privately owned software publisher of business intelligence (BI) solutions.

DataSelf provides user-friendly and high-end BI solutions designed to support decision-making in mid-size organizations. DataSelf BI clients find that they can fulfill from 70% to 100% of their reporting needs without technical assistance. With DataSelf BI, decision makers can write reports from scratch faster than they can eat a donut.

More than 500 out-of-the-box report templates and key performance indicators (KPIs) allow fast deployment and adaptation by non-technical managers. These templates and KPIs are so extensive that some customers say they amount to a virtual "consultant in a box."

The solution leverages an easily customizable data warehouse and several OLAP cubes, allowing users to fine tune the BI system as reporting needs change. DataSelf BI also provides valuable BI features such as traditional reporting, analytics, dashboards, forecasting, budgeting, data mining and business activity monitoring.

DataSelf's solutions have grown out of more than 10 years of experience providing best-practice, high-end reporting, data analysis and analytic solutions to mid-size organizations. The DataSelf team understands the reporting needs of this market and knows how to fulfill them. The team gathers business requirements from cross-functional teams and extracts data from a wide variety of mid-market business systems, including Microsoft Dynamics, Sage Accpac ERP, Sage BusinessVision, SageCRM, Sage CRM SalesLogix, Sage Mas 90 ERP, Sage Mas 200 ERP, Sage 500 ERP, Sage Pro ERP, Sage PFW ERP and SAP Business One.

For more information about DataSelf, please visit www.dataself.com.