The Podcast Value Chain Report: An Overview of the Emerging Podcasting Marketplace

Digital Podcast today released the results of its study on the emerging podcasting marketplace. The project summary report The Podcast Value Chain Report - An Overview of the Emerging Podcasting Marketplace provides a breakdown of the value chain into its nine major steps. The report examines the current state these value chain steps, projects market sizes and discusses implications for new business and technology requirements.

Among the studies major findings:

§ Podcasting is growing extremely fast and will drive large markets in many parts of the value chain
§ A clear value chain from raw content to listeners is emerging
§ Supply and demand for podcasts by content type is still unbalanced and presents opportunities for new breakout podcasts
§ Opportunities and issues are developing at each step in the value chain
§ New businesses, business models and technologies will be required for full commercialization of podcasting

Digital Podcast has catalogued a sample of over 1,800 podcasts as part of this project, with the sample increasing by 60% per month.

The genres of music, science & technology and comedy & humor have the highest share of publicly available podcasts representing over 40% of available podcasts.

Erotica, music and books are the most viewed categories representing a combined 26.9% share of category views. Interestingly, the supply of erotica and books based podcasts is not yet meeting market demands.

Erotica is the most viewed category with an 11.3% share of category visits, yet represents less than 1% of the available podcasts.

The current market size for podcasting tools and equipment is estimated to be around $1-2 million, with explosive growth to $300 to $400 million in the near future.

The complete summary report is issued under creative commons license and can be found at http://www.digitalpodcast.com/podcastvaluechain.pdf

Digital Podcast, a leading podcast directory, designed and independently funded this study. The study's author, Alex Nesbitt, operates Digital Podcast and works as a business consultant helping corporations grow through improved strategic alignment.

Comments and information requests may be directed to the author at:

Alex Nesbitt
www.digitalpodcast.com
digitalpodcast@gmail.com
562-824-5193