ZIGGY TEAMS UP WITH SARAMAX

Cleveland, OH – (July 6, 2004) – Ziggy & Friends, Inc. is teaming up with prominent apparel manufacturer, SaraMax Apparel Group in a licensing agreement arranged by Moxie and Co., that will turn Ziggy into a fashion statement.

"We are thrilled to be working with the highly reputable apparel company, SaraMax," said Tom Wilson, Ziggy artist and president of Ziggy & Friends, Inc. "They are a company that has earned the respect and trust of consumers and industry professionals through consistent delivery of top quality products in the apparel market."

Ziggy's agreement with SaraMax Apparel Group, a high-volume supplier of merchandise to major retailers, opens a tremendous opportunity to have original Ziggy sleepwear, loungewear and underwear for juniors and adults available nationwide in major retail outlets. SaraMax is one of the largest privately held branded and private label undergarment manufacturers in the United States.

Kimberly Feher, Director of Marketing and Licensing of SaraMax Apparel Group, said, "It is a pleasure to be working with a classic character like Ziggy. Ziggy's appearance in the apparel market reflects the trend of classic character revival. A true classic, like Ziggy, transforms with the times while remaining true to its core audience and values. Our broad consumer base is perfect for a character like Ziggy who naturally reflects the thoughts and views of our culture."

"We believe Ziggy's 'everyman' persona is a perfect fit for the fashionable SaraMax creative designs which appeal to a wide variety of consumers," said Wilson. "Thanks to SaraMax, Ziggy will become something he didn't think possible… fashionably chic!"
The agreement is part of a licensing and promotional campaign based on the cultural classic Ziggy character, headed by Ziggy & Friends, Inc. in conjunction with licensing company, Moxie & Co. The licensing effort for Ziggy is a well-balanced program to deliver Ziggy to his long time, faithful fan base, while introducing the character to younger generations, in very specific, defined categories. The offering of Ziggy sleepwear and loungewear for both the adult and youth markets, is one of the key apparel licensees that allows Ziggy fans of all generations to enjoy the fun classic character while introducing Ziggy to a larger market and broadening his audience.

By reaching out to various demographics, Ziggy is able to show the "everyman" qualities that have made him a popular, cultural character for more than three decades. From mothers to sons, to teens and young adults, there's a Ziggy characteristic that fits everyone.

Ziggy's new licensees include: SaraMax Apparel Group for men's and women's sleepwear, loungewear, and underwear; Casa d'Oro for bracelets and charms; and Incentive Media for a revolutionary new "Personalized Comic Strip" product line.

With more than a dozen high quality licensees, including Andrews McMeel Publishing; Universal Studios, and Viking Sewing Machines, Ziggy is extending his boundaries beyond the newspaper comic pages and into mainstream America stores in a variety of categories.

ABOUT ZIGGY
Ziggy was created by Tom Wilson in 1971. Wilson created Ziggy & Friends, Inc. as the company that would provide the artistic and creative force behind his kind and charismatic comic character creation. For the past 17 years, Tom Wilson II has been drawing the daily Ziggy comic panel, the Sunday Ziggy comic strip and authoring the collection of Ziggy books in conjunction with his father's creative influence in the company. Though retired from the day-to-day operation of drawing Ziggy & Friends, the senior Wilson's creative influence, humor and wisdom is ongoing and very apparent in Ziggy comics.

The Ziggy comic panel appears weekday and Sundays in more than 600 newspapers nationwide. Ziggy is the official SpokesCharacter for The Leukemia & Lymphoma Society, helping to raise awareness and raise funds for research and care to support people afflicted by blood cancers. Ziggy helps raise environmental awareness, through a partnership with Earth Day Network to encourage people to take part in making the environment safer and healthier. Ziggy also always helps each year to help feed the world on World Hunger Day.

In early June, Andrews McMeel Universal Publishing introduced the latest Ziggy book, Character Matters at Book Expo 2004 in Chicago. It is the newest in the line of best-selling Ziggy books and collectible literature, including last year's Ziggy Goes Hollywood, and other books, The Zen of Ziggy, Ziggy's Friends for Life, a 30th Anniversary Tribute to Zig from All of His Friends, The Ziggy Treasury Collection (1977), and the four-part series of collectible mini books: Ziggy's Little Book of Friendship, Ziggy's Little Book of Heart Thoughts to Cheer You, Ziggy's Little Wish Book for Someone Special, and Ziggy's Little Wish Book for Your Birthday.
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For Licensing Information, Contact:
Arlene Scanlan, Moxie & Company, T: 203-254-6619; E-Mail: ascanlan@moxieco.com