TUNE IN TO INDUSTRY ICON AND BABY BOOMER,ALAN M. HESS, ON ENCORE LIVING TALK RADIO…a just for BOOMERS RADIO.

FOR IMMEDIATE RELEASE
CONTACT: Diane T. Creston / Crestonassoc@aol.com

NY - 07/29/04 - On Sunday, August 1 at 8a (PT), respected toy and hobby authority, ALAN M. HESS, makes a guest appearance on the new syndicated "baby boomer" talk show ENCORE LIVING RADIO with MARK ALYN.

Hess, president of Safari Ltd. said, "As a boomer and doting grandfather, I'm looking forward to my appearance on the show. Encore Living is something that I can personally relate to and the show's 35 plus demographic fits perfectly with our marketing efforts at Safari. Of course, we also target the younger markets, but the 70 million plus baby boomers are high on our radar.

"The difference with this generation vs. our parents and grandparents is one of a mindset which is that we don't get older, we get better with age like a fine wine. Based on this, sixty is the new 40, and so on. Women are now having babies at 47 and 55 and a number of 45 year olds are becoming young grandparents. Many grandparents are also raising their grandchildren. This revised picture of American families presents a totally different type of challenge to marketers.

"Our Safari museum quality, creative toys are designed for children, parents, grandparents and lovers of beautiful design. People of all ages also collect our toys as room decorations. Quality, fun and creativity are three of our most important products."

Be sure to listen to insights from Hess on August 1 at 8a (PT), when the show is broadcast live from SALEM's Talk KRLA-A/LOS ANGELES and Talk KKNT-A (960 THE PATRIOT)/PHOENIX, ENTERCOM Adult Standards KCTC-A/SACRAMENTO, ASTOR Business Talk KCEO-A/SAN DIEGO, Business Talk KBNP-A/PORTLAND, Talk KNRY-A/MONTEREY, Talk WMEL-A/MELBOURNE, FL, Talk WCNZ-A/NAPLES-FORT MYERS, and Religion KDIA-A (1640 AM THE LIGHT)/VALLEJO-SAN FRANCISCO, or if you're not in one of these markets, listen live on the web at KRLA-AM.


www.safariltd.com



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