JMC Marketing Communications Drives Success with Strategic and Creative Formula

(PRLEAP.COM) KINGSTON, N.Y. — Sept. 17 — JMC Marketing Communications & PR helps international, U.S. and Hudson Valley-based organizations drive success with a four-part strategic and creative marketing communications formula.

The four steps are outlined in a conversation with Ward Todd, president of the Chamber of Commerce of Ulster County, N.Y. in the chamber’s weekly radio program.

JMC Vice President & General Manager Sylvia Murphy says the fundamental and systematic steps can help any organization – from a small, local business to a global enterprise – use communications to effectively drive growth and achieve success. The steps are:

1. Understand the organization’s business plan – goals, objectives and strategy.
2. Research the context in which it operates – external and internal factors.
3. Develop goals, objectives and strategy that match and support the organization’s overall plan in the current and changing environments.
4. Establish and execute a tactical plan that is affordable and achievable.

“Spotlight on the Chamber of Commerce” aired Sept. 15-16 on WKIP 1450 AM; WRNQ 92.1 FM, WCTW 98.5 FM, WELG 1370 AM, WKIP 1450 AM, WBPM 92.9 FM, WGHQ 920 AM, WELG 1370 AM, WRWC 99.3 FM, WRWD 107.3 FM, WELG 1370 AM, and WELG1370 AM. For archives of the show, see Spotlight at http://www.ulsterchamber.org/spotlight.shtml


About JMC
JMC is a full-service marketing communications and public relations firm. Celebrating its 20th anniversary of providing real-world solutions for clients, JMC was founded by John Mallen in 1987. Based in Kingston, JMC is a global firm with affiliations and partnerships with dedicated professionals and organizations around the world.

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