The Deutsch Effect: Jon Boos gets The Big Idea across to Würkin Stiffs everywhere on Donny Deutsch's hit TV show.

(PRLEAP.COM) (Sarasota, FL) - Jonathan Boos, aka The Main Würkin Stiff, brought the magnetic magic of Würkin Stiffs collar stays to Donny Deutsch’s "The Big Idea" on CNBC. The episode, which aired September 6, featured Deutsch telling Boos, "I love this product" and "Every dress shirt should have one of these!" He also found time to demonstrate the revolutionary Power Stays™ that are taming the collars of shirts everywhere - particularly now that the legendary "Deutsch Effect" has set in.

Bolstered by his public speaking background, which includes "talking to my two-year old son," and not much else, Boos captivated Deutsch, had the crew in stitches and, of course, educated a nation of cable TV watchers on the benefits of Würkin Stiffs:

Würkin Stiffs’ two-part design combines Power Stays™ that slip into your shirt’s collar stay pockets and the super-strong magnets placed on the inside of the shirt… It’s that easy!

The magnets act like hidden buttons which go on the underside of the shirt. Between the underside of your shirt and your skin. You won’t feel the magnets while you wear them, and you won’t set off the metal detector at the airport.

Würkin Stiffs magnets are the strongest magnets on earth. Seriously. The strongest.

Würkin Stiffs Power Stays™ are corrosion resistant and will give you control of your collar.

Würkin Stiffs give you the flexibility to adjust the spread of your collar from the butterfly to high and tight, and everything in between.

Würkin Stiffs are available now for purchase direct from www.wurkinstiffs.com

Don’t take our word for it … take Donny Deutsch’s! Check out the clip of Jon’s appearance on "The Big Idea," and get Jon Boos on your program today. While you’re at it, pick up a pair of Würkin Stiffs and tame your own collars once and for all.

Watch Jonathan Boos on "The Big Idea": http://www.wurkinstiffs.com/deutsch-effect.aspx

And learn more about Power Stays™ and the Würkin Stiffs story at http://www.wurkinstiffs.com

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