(PRLEAP.COM) DES MOINES, IA — Sept. 22, 2007 My Plan After 50 is a new division developed by one of the nation’s most experienced executive coaching and employee assistance program service providers, Employee & Family Resources (EFR), Inc. To achieve My Plan After 50’s new vision, as seen by co-founders Paul Hedquist and Margy Altmix, the program will include a local and national public relations campaign, internal strategic communications, including new media practices and implementation.

“With more than 75% of the generation planning not to retire in a traditional sense, there’s a tremendous need to build community, show the way and deliver planning and coaching services to our aging population,” said Paul Hedquist, PhD., CEO of EFR (Employee & Family Resources, Inc.) who founded the new division with Margy Altmix, My Plan After 50’s President and EFR’s Director of Coaching Services. “My Plan After 50 helps the boomer community meet, learn, discover, plan and invest, and serves as a benefits platform to help employers become more proactive about retaining their 50+ workforce.”

About My Plan After 50
My Plan After 50 is a division of Employee & Family Resources, Inc. Based in the U.S. Midwest, for more than 42 years EFR has assisted individuals, couples, families, employer organizations, even entire communities in resolving some of life’s most challenging issues. We’ve done so through a solid commitment to quality, and an openness to innovation.

About Metzger Associates
Boulder-based Metzger Associates is the Rocky Mountain region’s premier integrated strategy and communications firm. Since 1991, Metzger Associates’ strategic methodology and keen focus on business goals have created value for innovative growth companies ranging from the Fortune 500 to early stage companies. Please visit www.metzger.com.

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CONTACT:
John Metzger
Metzger Associates
303-786-7000, ext. 0000
john@metzger.com