(PRLEAP.COM) PHOENIX, AZ, September 22, 2007 – eDominate, Inc today introduced a new product, eTuitive Cross-Sell for credit unions. The new cross-selling software enables credit unions to automate the successful promotion of additional financial products to members. eTuitive Cross-Sell supports commercial lending, consumer lending, and mortgage lending by intelligently mapping specific cross-sell products to individual member’s specific financial qualifications during the lending process.

eTuitive Cross-Sell can be delivered either through eDominate’s eCommerce Manager (eCM) online lending system or through eDominate’s Loan Origination System Plus (LOS+) platform. The engine uses detailed customer financial information captured during the loan origination process to calculate the unique financial needs and qualifications of each individual credit union member.

“eTuitive Cross-Sell presents only those opportunities which have been calculated to deliver specific cost-savings to the individual member," said Michael Jones, VP of Business Development at eDominate. "Ensuring both a member-focused delivery and an exceptionally high rate of cross-sell success. Providing such personalized member service is daunting for even the best-trained branch representatives, but eDominate has met the need for a cross-selling approach that can be used both in the branches and over the Internet.”

ABOUT EDOMINATE
eDominate, Inc. (“eDominate”) is a global provider of buying-cycle management software for financial institutions. Credit unions and CUSOs use eDominate software to extend their native lending cycles into more profitable buying-cycles — leveraging greater member service and sales opportunities to dominate their markets. eDominate’s software can be delivered internationally and customized to accommodate almost any lending cycle. For more information, please visit www.eDominate.com.