Five Million Women Follow Football and Almost One Million Play, Reveals The Sport Report from Ciao Surveys and Paul Winstone Research
(PRLEAP.COM) LONDON – 23 September 2007 – With the Women’s World Cup in full swing, leading online survey provider Ciao Surveys, in conjunction with Paul Winstone Research (PWR), has revealed the results of a recent survey that demonstrate an estimated 4.9 million women and girls in Britain have followed* football during the last year. Meanwhile, just under 1.0 million women and girls have played** the beautiful game at least once over a twelve month period. This compares with over 13 million men and boys who follow football and 6.4 million men and boys who have played in the last year.
Participation in the sport generally decreases with age amongst women, with fewer than 1% of women over the age of 24 playing. Interestingly though, it seems there is hardcore group of players who continue for many years. Amongst those women who played, across all age groups from 4 to 65, 13% of players participated 50 or more times per year. This was consistent across almost all age groups with the only exception being amongst 12-17 year olds, whereby 29% of girls who do play the sport do so more than 50 times a year. An estimated 30,000 very committed female players actually play the game over 200 times a year, all of whom are under 25 years of age.
Unsurprisingly, men play much more football than women in the UK overall. Women in the UK played football on an estimated 29 million occasions over a 12 month period. Meanwhile, men played on over 283 million occasions.
“With almost a million players a year and an estimated 30,000 players, junior and senior, now claiming to play over 200 times a year, women’s football is clearly flourishing in the UK,” commented Paul Winstone of PWR. “England’s achievements so far in the Women’s World Cup is built on this foundation and their success can only grow the sport further. Now the question is can England progress against the USA on Saturday and get through to the last four.”
The Sport Report from Ciao Surveys and Paul Winstone Research surveyed over 5,000 UK households, gathering data on over 13,000 individual household members. Any organisation interested in purchasing the full survey can contact Paul Winstone on +44 (0)208 398 2909 / paul.winstone@pwresearch.com or Tom Meyritz on +49 89 2555 1733 / tom.meyritz@ciao-group.com.
Note:
*”Followed” is defined for purposes of this survey as ‘Following …whether by checking the results of any team, club or participant, or by spectating via the radio, TV coverage or actually at events’
**”Played” is defined for purposes of this survey as playing on at least one occasion in the pat 12 months for at least half an hour
This survey was conducted by Ciao Surveys and Paul Winstone Research (PWR) among a sample of over 5,000 households in the UK, closely quota controlled to be representative by gender, age, social grade and presence of children in household, within Government Office Region. This household sample in turn generated a representative sample of over 13,000 household members aged 4-64, with surveying conducted between the dates of 9th and 31st July 2007. The margin of error for a sample this size is estimated at +/-1.5% for an observation of 50% or +/-0.6% for an observation of 5%. Football was followed by 38% and played by 16% of all household members contacted.
About Paul Winstone Research
Paul Winstone is a market research consultancy with extensive experience of research in sports and leisure markets. This includes the annual Sport4Life survey conducted in conjunction with Ciao from which these results are drawn. Sport4Life is a syndicated survey covering participation patterns across over 60 sports and fitness activities and following for over 30 sports. Results are based on a representative sample of over 5,000 households, generating details on over 13,000 household members across the UK. This study in the process of being rolled out in the USA, Russia, France, Germany, Italy, Spain, Brazil, China and Japan to provide true cross-cultural comparisons.
About Ciao Surveys
Ciao Surveys GmbH provides a full range of Internet survey solutions including sampling, programming, translating and managing online data collection. The company has long been a pioneer in this field and has consistently delivered quality market research services with diverse, demographically representative data. Ciao Surveys’ proprietary panel with millions of survey participants is one of the world’s largest and highly profiled panel of its kind.
Ciao Surveys offers market researchers and corporate clients a ‘one-stop shop’ for providing quality panels, expertise in technical programming, and hosting facilities for a range of online market research tools
Founded in 1999 in Munich, Germany, Ciao Surveys GmbH has been a subsidiary of Greenfield Online, Inc. since 2005. Ciao Surveys has its headquarters in Munich with offices in London, Paris, Amsterdam, Sydney, Timisoara and Wroclaw. For more information visit http://www.ciao-surveys.com
About Greenfield Online
Greenfield Online, Inc. (Nasdaq: SRVY), headquartered in Wilton, CT, supplies the increasingly urgent demand of industry for better understanding of consumers around the world. Our proprietary innovative technology enables us to collect thousands of consumer opinions quickly and accurately, and to organize them into actionable form. We do this through our Internet survey solutions business in North America and Europe by collecting, organizing and selling consumer opinions via survey responses for our clients on a global basis. Through our Ciao comparison shopping portals we gather unique and valuable user-generated content via product and merchant reviews that help consumers and visitors to our Ciao portals compare prices and make purchasing decisions. For more information visit http://www.Greenfield.com or http://www.ciao-group.com. To join the panel to take surveys, visit http://www.greenfieldonline.com.
Press Contacts:
Magdalena Ford
Marketing & Communications Manager
Ciao Surveys
+44 (0) 207 324 0057
Email: magdalena.ford@ciao-surveys.com
Dan Brown
Account Manager
Mulberry PR
+44 (0)207 928 7676
dbrown@mulberrymc.com
Paul Winstone
Paul Winstone Research
+44 (0)208 398 2909
paul.winstone@pwresearch.com
Participation in the sport generally decreases with age amongst women, with fewer than 1% of women over the age of 24 playing. Interestingly though, it seems there is hardcore group of players who continue for many years. Amongst those women who played, across all age groups from 4 to 65, 13% of players participated 50 or more times per year. This was consistent across almost all age groups with the only exception being amongst 12-17 year olds, whereby 29% of girls who do play the sport do so more than 50 times a year. An estimated 30,000 very committed female players actually play the game over 200 times a year, all of whom are under 25 years of age.
Unsurprisingly, men play much more football than women in the UK overall. Women in the UK played football on an estimated 29 million occasions over a 12 month period. Meanwhile, men played on over 283 million occasions.
“With almost a million players a year and an estimated 30,000 players, junior and senior, now claiming to play over 200 times a year, women’s football is clearly flourishing in the UK,” commented Paul Winstone of PWR. “England’s achievements so far in the Women’s World Cup is built on this foundation and their success can only grow the sport further. Now the question is can England progress against the USA on Saturday and get through to the last four.”
The Sport Report from Ciao Surveys and Paul Winstone Research surveyed over 5,000 UK households, gathering data on over 13,000 individual household members. Any organisation interested in purchasing the full survey can contact Paul Winstone on +44 (0)208 398 2909 / paul.winstone@pwresearch.com or Tom Meyritz on +49 89 2555 1733 / tom.meyritz@ciao-group.com.
Note:
*”Followed” is defined for purposes of this survey as ‘Following …whether by checking the results of any team, club or participant, or by spectating via the radio, TV coverage or actually at events’
**”Played” is defined for purposes of this survey as playing on at least one occasion in the pat 12 months for at least half an hour
This survey was conducted by Ciao Surveys and Paul Winstone Research (PWR) among a sample of over 5,000 households in the UK, closely quota controlled to be representative by gender, age, social grade and presence of children in household, within Government Office Region. This household sample in turn generated a representative sample of over 13,000 household members aged 4-64, with surveying conducted between the dates of 9th and 31st July 2007. The margin of error for a sample this size is estimated at +/-1.5% for an observation of 50% or +/-0.6% for an observation of 5%. Football was followed by 38% and played by 16% of all household members contacted.
About Paul Winstone Research
Paul Winstone is a market research consultancy with extensive experience of research in sports and leisure markets. This includes the annual Sport4Life survey conducted in conjunction with Ciao from which these results are drawn. Sport4Life is a syndicated survey covering participation patterns across over 60 sports and fitness activities and following for over 30 sports. Results are based on a representative sample of over 5,000 households, generating details on over 13,000 household members across the UK. This study in the process of being rolled out in the USA, Russia, France, Germany, Italy, Spain, Brazil, China and Japan to provide true cross-cultural comparisons.
About Ciao Surveys
Ciao Surveys GmbH provides a full range of Internet survey solutions including sampling, programming, translating and managing online data collection. The company has long been a pioneer in this field and has consistently delivered quality market research services with diverse, demographically representative data. Ciao Surveys’ proprietary panel with millions of survey participants is one of the world’s largest and highly profiled panel of its kind.
Ciao Surveys offers market researchers and corporate clients a ‘one-stop shop’ for providing quality panels, expertise in technical programming, and hosting facilities for a range of online market research tools
Founded in 1999 in Munich, Germany, Ciao Surveys GmbH has been a subsidiary of Greenfield Online, Inc. since 2005. Ciao Surveys has its headquarters in Munich with offices in London, Paris, Amsterdam, Sydney, Timisoara and Wroclaw. For more information visit http://www.ciao-surveys.com
About Greenfield Online
Greenfield Online, Inc. (Nasdaq: SRVY), headquartered in Wilton, CT, supplies the increasingly urgent demand of industry for better understanding of consumers around the world. Our proprietary innovative technology enables us to collect thousands of consumer opinions quickly and accurately, and to organize them into actionable form. We do this through our Internet survey solutions business in North America and Europe by collecting, organizing and selling consumer opinions via survey responses for our clients on a global basis. Through our Ciao comparison shopping portals we gather unique and valuable user-generated content via product and merchant reviews that help consumers and visitors to our Ciao portals compare prices and make purchasing decisions. For more information visit http://www.Greenfield.com or http://www.ciao-group.com. To join the panel to take surveys, visit http://www.greenfieldonline.com.
Press Contacts:
Magdalena Ford
Marketing & Communications Manager
Ciao Surveys
+44 (0) 207 324 0057
Email: magdalena.ford@ciao-surveys.com
Dan Brown
Account Manager
Mulberry PR
+44 (0)207 928 7676
dbrown@mulberrymc.com
Paul Winstone
Paul Winstone Research
+44 (0)208 398 2909
paul.winstone@pwresearch.com
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Contact Information
Dan Brown
Ciao Surveys
Email Ciao Surveys
02079287676