Fashion & Apparel: Apparel Company Supports Breast Cancer Research, Announces New Initiative

(PRLEAP.COM) Dallas, TX – September 27, 2007 – In celebration of Breast Cancer Awareness Month, 100 percent certified authentic American made apparel line American Joe has launched its ‘Think Pink’ campaign. American Joe Apparel will unveil its new ‘Pink Ribbon Ts’ in honor of this initiative, and the online apparel company will make a donation to breast cancer research based on each ‘Think Pink’ unit sold throughout the month of October. The founder of American Joe, Nan Moon, is herself a breast cancer survivor.

The newly designed ‘breast cancer awareness’ version of the logo that will be available for purchase on www.americanjoeapparel.com will have a pink ribbon beneath the company’s signature star. T-shirts will go on sale October 1.

"We are excited to be emblazoning our Classic American Made Ts with the strength and meaning of the pink ribbon, and in honor of strong women, survivors, and their families everywhere,” Moon said. “We wanted to show our support for those who have survived, are currently suffering, or have lost their lives to this devastating disease. The courage faced by those with breast cancer is altogether humbling, and we’re proud to do our part.”

Nan Moon is a five year survivor of breast cancer. She hopes this campaign will help provide funds for education regarding treatment options and also funds for continuing research to find a cure.

About American Joe

The American Joe brand of apparel provides 100 percent authentic American made, manufactured and processed clothing for men, women and children and is based on the value that buying American means something - quality, spirit, and authentic style. The company, headquartered in Texas and founded by two ‘all American moms’, say there is an American Joe in all of us. Guts. Courage. Pride. More information can be found at www.americanjoeapparel.com

Media Contact: Allison Brinkman, Eisen Management Group
Allison@eisenmanagementgroup.com
859.586.4302

Editor’s Note: Sample Product Available

Download Logo at: www.americanjoeapparel.com/pinkribbon.html

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