Copywriting Whiz Lorrie Morgan-Ferrero To Reveal Secrets In One-Day Workshop

Writing copy is critical to marketing success for entrepreneurs, solo businesses, and those work from home. Copywriting expert Lorrie Morgan-Ferrero of Red Hot Copy reveals her simple copywriting formula and secrets in a hands on copywriting workshop in California October 19.

Writing to market a business isn’t easy, but it’s essential. The good news, according to copywriting pro Lorrie Morgan-Ferrero, is that it’s far from rocket science.

“It’s actually a pretty simple, learnable, repeatable process, says Morgan-Ferrero, who will teach the one-time-only hands on workshop on October 19th in Burbank California. “There is no skill more directly responsible for pulling money into your business. Whether you write a check for a copywriter, pass it off, or do it yourself – you need to know how to look at your copy to see if it’s doing its job, which is bring in more dollars into your business.”

Attendees of *The Insider Copywriting Formula: What Every Business Owner and Entrepreneur Must Know For Maximum Profit and Prestige* will work on their personal copy live with Morgan-Ferrero (expertise that’s regularly billed at her $10,000 day rate.)

They’ll leave with a template that works for all types of marketing materials, score proven headline formulas, and other techniques that six-figure copywriters use for their clients. Although it’s a short period of instruction, the workshop is designed to build the foundational skills that can be used for years.

“Whenever you get a good marketing idea, you need copy. Wait for someone else, and you can look forward to your competition getting there first. Your copy has to change along with your business. It all points back to knowing how to write attention-grabbing, relevant content that actually gets read,” says Morgan-Ferrero.

In today’s Information Age, strong copy is critical for every aspect of business. That includes copy for:

=> Websites

=> Email blasts

=> Video and podcast scripts

=> Newsletters

=> Press releases

=> Articles

=> Brochures

=> Flyers

=> Postcards

And competition is fierce. The average person today is exposed to over 3,500 marketing messages a day! That’s 24,000 messages A WEEK! 1.7 million a year and climbing!! Barnes and Noble bookstores have over 130,000 titles to choose from. Most grocery stores have over 30,000 choices vying for your attention. Everyone is competing for
ATTENTION, making copywriting even more significant in effective marketing.

Specifically, the Copywriting Workshop covers…

=> How to map out a complete copywriting blueprint
ON-SITE in a promotional piece your business can use to gain attention through multiple media;

=> How to get your business’s marketing message down to a SOUND BYTE that can be duplicated in all marketing copy to effortlessly explain how your business is a solution;

=> How to lower sales resistance and separate your business in the marketplace;

A few seats remain available at the price of $497. To register, visit www.redhoteventsonline.com.

During the past 8 years, Lorrie Morgan-Ferrero of Red Hot Copy has helped clients generate over $12 million in sales worldwide using powerful words (and solid marketing). Her clients come from all over the globe to master copywriting QUICKLY with her proprietary, step-by-step system. ) Her extensive client list includes “The Secret” teachers Loral Langemeier and Mark Victor Hansen.