(PRLEAP.COM) Design Force Inc. proudly announces that an article previously published in Brandweek, entitled “Packaging That Works For The Planet”, authored by Ted Mininni, the firm’s president, has been cited by the Sustainable Packaging Coalition on its web site. The article was published by Brandweek in its April 23, 2007 issue.

Marlton, NJ—Design Force Inc. proudly announces that an article previously published in Brandweek, entitled “Packaging That Works For The Planet”, authored by Ted Mininni, the firm’s president, has been cited by the Sustainable Packaging Coalition on its web site. The article was published by Brandweek in its April 23, 2007 issue.

“Packaging That Works For The Planet” is an important article that discusses the powerful impact packaging has on the Earth’s ecosystem. The editorial begins by citing how large the world-wide packaging industry is, as well as its proliferation due to “the huge global increase in consumer goods consumption and the meteoric rise of convenience foods”. It then goes on to explain some of the basic concepts of sustainable packaging, giving CPG companies great ideas for their own packaging initiatives.

Mr. Mininni cites the example set by Wal-Mart’s Sustainable Packaging Scorecard and the ripple effect this will have on manufacturers when one of the world’s largest retailers chooses to push for more eco-friendly packaging. He then offers practical, environmentally-friendly pointers on currently available packaging materials that cut down on energy use and/or greenhouse gas emissions in manufacture, that are biodegradable, or that are developed in new “cradle to cradle” systems. The latter is a concept that is becoming more embraced in which product or packaging components are continuously recycled; thus, they never end up in landfills as waste. Mr. Mininni also suggests cutting down on extraneous packaging where applicable.

The article cites the work of The Sustainable Packaging Coalition that CPG companies can join, or seek information and guidelines on environmentally friendly packaging from, as well as a few sources for eco-friendly packaging materials.

Mr. Mininni ends his article by stating: “Consumers, meanwhile, can do their part by purchasing products from companies that undertake these initiatives. By consciously choosing products and packaging made of recycled or renewable materials, consumers not only support the CPG companies that are eco-conscious, but also do their part to lessen energy use, the stripping of our precious natural resources and environmental waste… After all, Planet Earth is the only home we have and share”.

To read the entire article, please go to this link:
http://www.sustainablepackaging.org/news.asp

To contact Design Force, or Mr. Mininni, please call 856-810-2277, or go online at www.designforceinc.com

About Design Force
Design Force, Inc. is a metro New York based brand identity and package design consultancy to the global brand leaders in the toy & entertainment and food & beverage industries. Over their 17 year history, they’ve developed a brand expertise that helps their corporate clients gain a significant competitive advantage in their respective categories. They are deeply committed to building global brand leaders through strategic design.