Miami Ad Agency Sets Out to Erect Allied Steel Buildings Advertising

(PRLEAP.COM) Miami, FL – October 4, 2007 - The Martineau Collective located in the Miami Design District has been awarded the creative account of Allied Steel Buildings after review. Allied Steel Buildings based in Ft. Lauderdale is the maker of prefabricated steel structures for residential and commercial use. The advertising campaign will focus on the Canadian, Eastern European, and U.S. markets involving radio and print advertisements. The creative account will also involve national promotions with NASCAR Canada.

“This is the kind of client that we love to have, steel buildings aren’t the most exciting product to market which gives us some wiggling room in terms of our creative concept and with steel prices up 30% in some markets it is even more important that we connect with the target audience to effectively communicate the product’s unique selling points,” said Brad Johnson of The Martineau Collective.

The advertising campaign is to be launched in January of 2008 and will focus on the steel buildings unique selling points and the structures adaptability to a variety of industry uses. The misconception that steel buildings are only used in heavy industries is one of the things that The Martineau Collective has set out to correct.

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About The Martineau Collective
The Martineau Collective is a full service independent creative boutique developed under a new agency model built around the concept of Creative Altruism in advertising and the use of affiliate shops with varied specialties to facilitate each project – offering services that include; design, creative, strategy and branding, web development, public relations, event planning/promotion, broadcast (TV and radio), corporate video production, media buying (outdoor and traditional), marketing, interactive, search engine optimization, paid search management, affiliate marketing solutions, telephone call tracking, SEM analytics management and animation


About Allied Steel Buildings
Allied Steel Buildings is a leading supplier of pre-engineered steel buildings and conventional buildings for commercial, industrial and residential building projects. The company is headquartered in Fort Lauderdale, with 3 locations in the United States and one in Ontario, Canada

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