Cefiore Takes Frozen Yogurt War to Starbucks’ Home Turf

Seattle, WA – October 10, 2007 – On October 12th and 13th, Seattleites will be able to experience the Los Angeles frozen yogurt craze firsthand as Cefiore opens its 17th store in the Evergreen State. In celebration of bringing L.A.’s "best frozen treat" to Starbucks’ hometown, Cefiore will hand out free yogurt coupons between 2-7pm.

“We’re excited to bring Cefiore frozen yogurt to such a great city,” says Cefiore VP, Danny Kim. “Seattle is home to home to the best coffee; we want to bring it the best frozen yogurt.”

As part of their promotion, Cefiore is giving away thousands of coupons to students of Seattle University, University of Washington, and Seattle Pacific University.

Says Kim, “We wanted to offer students the opportunity to try our product, and check out our newest location. Seattle is a very cool, trendsetting city, which is why we have decided to expand into the Pacific Northwest.”

Cefiore, considered to be the underdog in L.A.’s “Cold War,” was recently voted “Best Frozen Treat” by L.A. Downtown News. The competition has recently heated up with Cefiore’s location count currently at 17 with rival Pinkberry at 26, according to their respective websites.

Cefiore offers a variety of flavors to choose from such as plain, blackberry, green tea, and raspberry-pomegranate, adding a unique touch with fresh fruit and toppings. Apart from frozen yogurt, Cefiore also offers Lavazza coffee and Treleela tea for those wanting something a little warmer in the colder months.

The Cefiore Grand Opening Event Details:
October 12, Friday and October 13, Saturday
2pm – 7pm
111 Lake St.
Kirkland, WA 98033

About Cefiore:

Cefiore is a national chain dedicated entirely to providing a healthy alternative to satiate a craving, or cool off on a hot day. From its clean, hip ambience to its delicious non-fat Italian soft-serve, fresh fruits, and aromatic teas, Cefiore is the perfect retreat for healthy individuals with the most discerning of palettes. Please visit www.Cefiore.com for more information. Fans can also go to www.myspace.com/cefiore or www.facebook.com to further enjoy the Cefiore experience.
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