Welcome to the Dating Evolution - Lavalife.com Launches Brand New Website

Toronto, Ontario, October 11, 2007 – Whether singles are looking for Mr. or Ms. Right or Mr. or Ms. Right Now, making the connection is even easier today with Lavalife’s new and improved online dating site, http://www.lavalife.com. A leader in the singles industry for more than 20 years with a variety of web, voice and mobile offerings, Lavalife has introduced a newly designed website that provides singles with a superior online dating experience through new features, functionality, and new ways for singles to interact and express themselves.

What’s new? Here is a look at some of the highlights of the new Lavalife.com:

• New and improved easy and simple navigation.
• A new, expanded photo-gallery - Members will now be able to post up to 30 pictures for free and assign them to any or all of the website’s three communities: dating, relationship and intimate encounters. This will allow members to build a complete photo gallery showcasing who they are, along with their interests, friends, hobbies and more!
• Video Uploading - Say goodbye to those blurry webcam videos. Now members can upload up to 6 videos directly from their computers, providing new possibilities for members to show who they are.
• Enhanced Instant Messaging that allows members to easily see who they are chatting with online.
• A facelift – a brand new look and feel that makes it easier for singles to connect with other like-minded singles.

Meeting singles has never been easier. There’s a whole new reason to check out the new and improved Lavalife.com. Visit http://www.lavalife.com/.

Complementing the new and improved website is Click, Lavalife’s free online magazine and the web’s one-stop destination for dating advice, love horoscopes, saucy sex tips and much more. Singles can check out new features and articles at http://www.click.lavalife.com.

About Lavalife
Lavalife is ranked the #1 website for online dating in Canada* and is ranked among the top 10 worldwide dating sites.** A leading provider of products and services designed for singles, Lavalife connects, engages and entertains through a variety of web, voice and mobile offerings. Founded in 1987, Lavalife Corp. markets its products and services across the United States, Canada and Australia. Lavalife's open-minded approach to online dating allows singles to choose how they want to "click" by offering three unique and distinctive services in personals: dating, relationships and intimate encounters. Lavalife has attracted millions of unique members who exchange 1.3 million messages every day. For more information, visit http://www.lavalife.com.

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Editor’s Note: Interviews and hi-res images available.