The art of writing effective copy
October 13, 2007 (PRLEAP.COM) Business NewsAccording to the UK’s leading text message service providers, PelicanTXT, to fully utilize the world’s most effective means for marketing communication, it is important to understand a few basic rules concerning the art of writing effective copy. Pelican TXT have been providing an effective SMS marketing service for thousands of small to medium sized businesses. The marketing gurus behind the scenes at Pelican however, have seen what works with most businesses and what doesn’t. “The art of writing effective copy is not something that should be overlooked,” says Tony Greene, director at Pelican TXT.
“I have seen hundreds of companies experience the hit and miss scenario, simply because the message they are relaying, is (a) far too rambling, and (b) failing to emphasize the benefits.
In a nutshell: It’s ideal to make your point in as few words as possible, yet without missing out on any important information. “Musicians and artists tend to get it right most of the time”, says Tony, “For example, the launch of a new album might be promoted at an event, and so a text message would simply relay the venue, date and name of album. That really is all that people want to know”.
A simple message from a restaurateur could express, “special of the week, 50% discount for members”, emphasizes Tony. To think like your customers when writing product or service descriptions is literally half the battle. When most people are interested in hearing about the direct benefits they are to receive from a product or service, it’s as simple as stating: a) features; (b) three magic words: “which means that” and (c) the benefits – for a directly simple, effective and positive message.
PelicanTXT has worked as a marketing tool for thousands of small to medium-sized businesses. For details of how you can make the most of marketing your products and services using SMS text messaging with PelicanTXT, please visit: www.pelicantxt.com
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