ArbCamp - Ann Arbor Open Space Event Focused on Social Media and Marketing - Joseph Jaffe Presents "Join the Conversation"

(PRLEAP.COM) Ann Arbor, MI, October 15, 2007 – The first-ever ArbCamp will be held Saturday, October 27, 2007 in Ann Arbor, MI. A one-day, open-space event, ArbCamp will focus on technology and social networking, as members of the greater Ann Arbor community involved in marketing, business and technology converge to make things happen, launch new companies, learn new ways to engage customers, discuss the latest technology and get to know eachother.

"Arb Camp is an open space technology event that will bring together the "right people" to make things happen in Ann Arbor. Come see what other companies are doing in Ann Arbor. And plan to participate." Derek Mehraban, Ingenex Group (Arb Camp co-organizer).

The schedule for the day will be set by attendees in the morning, with food, meeting spaces and a basic structure provided. Throughout the day participants will discuss whatever they want including technology, marketing and social media such as Facebook, Twitter, Linkedln and Flickr. People will present their ideas, blog, podcast, network and share ideas with each other at Arb Camp. The keynote speaker for Arb Camp is Joseph Jaffe.

Jaffe, a noted consultant, speaker and leader in the field of new marketing, will serve to inspire and inform via his passionate, direct and honest perspectives. Jaffe, President of crayon, a conversational marketing company, released his first book in 2005 entitled "Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising." While maintaining his position as a Senior Fellow at the Center for the Digital Future at the USC Annenberg School and lecturing part-time at NYU’s Stern School of Business, Cornell’s Johnson School of Business and Syracuse University, Jaffe found time to publish another book, "Join the conversation: How to engage marketing-weary consumers with the power of community, dialogue and partnership" coming out October 21, 2007.

For information and tickets visit www.arbcamp.org. $15 gets you admission to the full day conference. Add $50 for the Jaffe keynote ($60 after Oct. 18), keynote includes two copies of Join the Conversation, a $60 value. Full day event + keynote is $65. Students pay $35 for the day. ArbCamp is made possible by the generous support of Hass MS&L, Ingenex Group, MISBTC, 3.7 Designs, About Us, Washtenaw Community College, Nicola’s Books, VG Kids and Pure Visibility.

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