maloco & associates Helps First-Time Buyers Get on the First Rung

October 17, 2007 (PRLEAP.COM) Business News
First time property buyers in Fife are to benefit from their own dedicated listings guide, which aims to make the search for their dream home even easier.

First Rung is being launched by leading Dunfermline-based solicitors-estate agent maloco + associates to help hard-pressed house hunters to get that all important first step on the property ladder.

The launch of First Rung – believed to be first publication of its kind – comes shortly after Dunfermline was voted the fourth best place in Scotland to buy, attracting an increasing number of first time buyers.

First Rung aims to present the pick of the firm’s ideal starter homes, with a maximum price of £125,000. The publication will run as free service for sellers in addition to maloco + associates’ other marketing tools, such as ESPC, FSPC, GSPC, Move Machine and Right Move and its own website.

First Rung will be distributed solely through Independent Financial Advisors (IFAs), who generally are in frequent contact with first time buyers by providing important mortgage advice, and through the branches of Lloyds TSB in Rosyth and Dunfermline.

Principal partner Michael Maloco said First Rung was conceived after they found a high volume of first time buying activity in Dunfermline and West Fife.

He said: “Dunfermline is extremely attractive to first time buyers, thanks to good quality of life, affordability and proximity to the capital. Having healthy first time buyer activity is extremely important as they influence the whole property ladder – with no one buying houses at the lower end it stops people moving up the ladder.

"However, we found that first time buyers spend a lot of time sifting through extensive listings of properties, only to find potential homes which are bigger than they need or beyond their budget.


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"We also discovered that IFAs and insurance brokers have close links with first time buyers, who come to them looking for advice throughout the whole process of purchasing their first home.

"First Rung aims to make the challenge of finding a dream home quicker and easier. By listing only properties under £125,000, mostly one or two bedroom, and making this guide available in offices and banks where people are looking to learn more about property purchase, it can greatly help those looking to get on the property ladder for the first time.

"At maloco + associates, we are proud of our dynamic, proactive approach to improving services in estate agency and adding real value to clients.

"First Rung is our latest tool specifically aimed at helping the most important sector in the property market - the first time buyer - and as far as we're aware, is the first publication of its kind in Scotland."

David Colman of Dunfermline-based Integrity Financial Solutions said: "This is a brilliant idea as first time buyers get fed up searching through full lists looking for properties. I've asked for a supply of First Rung as it will save me time as well as helping clients to find suitable properties."




ENDS

For further information please contact Sarah Urquhart at Holyrood Partnership on 0131 561 2241 or 07966 893353 or email sarah@holyroodpr.co.uk