Home Staging Equals Increased Home Sales, Satisfied Buyers and Sellers

HOUSTON, TX –Jeffrey DiMuria, with Prudential Gary Greene, Realtors’ Katy office, has mastered the art of home staging, giving his sellers an edge and potential buyers the advantage.

DiMuria has just earned the Accredited Staging Professional (ASP) designation from the International Association of Home Staging Professionals. The designation certifies DiMuria as one of the best in the business for preparing a home for sale. He works to ensure that buyers can see themselves in a home — free from clutter and personalized tastes of the current owner.

"Jeff stays ahead of the trends and offers clients added value items that many other Realtors don't,” said Tracy Bogiel, sales manager of Prudential Gary Greene’s Katy office. “With his staging accreditation, he now offers consultations and staging services to sellers in addition to his high-tech/high-touch marketing."

DiMuria said he is excited about the accreditation because of what it offers his clients. “The objective of home staging is for the potential buyer to be able to walk in and say: ‘This is a house I can live in.’ Every designation that I receive helps me get my clients to the place they need to be. I always ask myself, ‘Will this help my client?’”

And studies show that DiMuria’s ASP designation definitely will. According to statistical information published on StagedHomes.com, there is a 6.9 percent increase in the selling price of a staged home compared to a non-staged home, and staged homes stay on the market 50 percent less time than non-staged homes.

DiMuria has been in sales for 27 years and has been a Realtor with Prudential Gary Greene, Realtors since 2004. For more information about home staging, he can be reached at 832-687-0706 or through www.katyhomefinder.com.

ABOUT PRUDENTIAL GARY GREENE, REALTORS:
Independently owned and operated, Prudential Gary Greene, Realtors became an affiliate of the Prudential Real Estate Network in 2000. Since then, it has earned a host of honors, including, most recently, receiving the company’s eighth consecutive Gibraltar Circle Award, which recognizes the top 50 companies in the Prudential Real Estate Network; and ranking #46 nationally by Real Trends in the Top 100 Brokers by closed transactions in 2006. According to the Houston Association of Realtors Ranking Report through May 2007, the firm has closed more units and dollar volume of sales and has more listings than any other broker in Houston. Prudential Gary Greene, Realtors was founded in Houston in 1963 as Gary Greene, Realtors. www.GaryGreene.com.

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