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Only 40% of British Children Meeting Government Fitness Targets
Only 40% of British Children Meeting Government Fitness Targets
LONDON - 20 October 2007 - The Sport Report by leading online survey provider Ciao Surveys and Paul Winstone Research (PWR) has revealed that only 42% of 4-11 year olds, and 38% of 12-17 year olds in Britain are meeting the government recommended target of a minimum of 30 minutes of exercise on 3 separate occasions each week. The numbers are far worse for people 18 and over, with only 22% meeting the target.
The study, which questioned household head’s about the fitness habits of everyone in the home, including children’s activities both in and out of school, raises doubts about the government’s recent assertion that 86% of children are getting 2 hours of physical education in school each week, as reported by schools.
The Sport Report also revealed a large gap in physical activity between boys and girls. While the differences between boys and girls 4-11 was negligible at 43% and 42% respectively, only 31% of girls 12-17 are meeting the target, compared to 44% of boys in this age group. Additionally, boys are far more likely to participate in team sports than girls, as seen by the following table of the most popular activities for those aged 12-17 in each gender:
Girls
Cycling - 14%
Swimming - 10%
Aerobics - 14%
Trampoline - 8%
Dance (incl. social dancing) - 8%
Running/Jogging - 8%
Track or field athletics - 5%
Netball - 3%
Football - 3%
Rollerblading or skateboarding - 3%
Gymnastics - 2%
Rounders - 2%
Horse riding - 2%
Boys
Cycling - 24%
Football - 14%
Running/Jogging - 7%
Swimming - 7%
Weight training - 6%
Aerobics - 6%
Trampoline - 4%
Track or field athletics - 4%
Skateboarding or rollerblading - 3%
Rugby (Union or League) - 3%
Cricket - 2%
Tennis - 2%
Basketball - 2%
Note: Percentages listed show the proportion of all sports and fitness occasions of half an hour or more duration that is accounted for by each activity.
Interestingly, some less traditional fitness activities such as trampolining seem to have gained in popularity, and account for a significant proportion of all sports and fitness occasions for this age group, especially amongst girls.
Nationally, only 26% of all people are participating in at least 30 minutes of physical activity at least three times a week. Social status also affects participation, with 30% of upper grade individuals meeting the target, in contrast to 21% of the lowest grade.
About The Sport Report
The Sport Report is a syndicated research report published by Ciao Surveys and Paul Winstone Research (PWR). In the lead up to 2012 it comprises a major survey of the sports participation and following across the UK. The survey collects data on over 13,000 individuals, but the unique feature of this survey is that it covers the participation and following of sports/fitness activities amongst both adults and children aged 4 and over across the UK. The sample has been very carefully stratified by Government Office Region, with representative quota set in terms of gender, age, social grade and presence of children in household, within each region. Crucially, the survey also provides a panel resource to allow rapid and cost-effective access for follow-up research amongst participants or followers of any of the individual sport or fitness activities covered.
For more information on how to obtain The Sport Report please contact Magdalena Ford on +44 (0)207 324 0057 or magdalena.ford@ciao-surveys.com or Paul Winstone on +44 (0)208 398 2909 or paul.winstone@pwresearch.com.
This survey was conducted by Ciao Surveys and Paul Winstone Research (PWR) among a representative sample of over 5,000 adults aged 18-64 in the UK, closely quota controlled to be representative by gender, age, social grade and presence of children in household, within Government Office Region. Surveying was conducted between the dates of 9th and 31st July 2007. The margin of error for the overall sample reported in this press release is estimated at +/-1.5% for an observation of 50% or +/-0.6% for an observation of 5%.
About Paul Winstone Research
Paul Winstone Research is a market research consultancy with extensive experience of research in sports and leisure markets. This includes the annual Sport Report survey conducted in conjunction with Ciao Surveys from which these results are drawn. PWR’s experience also includes research for a number of sports governing bodies, private health & fitness clubs, sports manufacturers and government bodies.
About Ciao Surveys
Ciao Surveys GmbH provides a full range of Internet survey solutions including sampling, programming, translating and managing online data collection. The company has long been a pioneer in this field and has consistently delivered quality market research services with diverse, demographically representative data. Ciao Surveys’ proprietary panel with millions of survey participants is one of the world’s largest and highly profiled panels of its kind.
Ciao Surveys offers market researchers and corporate clients a ‘one-stop shop’ for providing quality panels, expertise in technical programming, and hosting facilities for a range of online market research tools.
Founded in 1999 in Munich, Germany, Ciao Surveys GmbH has been a subsidiary of Greenfield Online, Inc. since 2005. Ciao Surveys has its headquarters in Munich with offices in London, Paris, Amsterdam, Sydney, Timisoara and Wroclaw. For more information visit http://www.ciao-surveys.com
About Greenfield Online
Greenfield Online, Inc. (Nasdaq: SRVY), headquartered in Wilton, CT, supplies the increasingly urgent demand of industry for better understanding of consumers around the world. Our proprietary innovative technology enables us to collect thousands of consumer opinions quickly and accurately, and to organize them into actionable form. We do this through our Internet survey solutions business in North America and Europe by collecting, organizing and selling consumer opinions via survey responses for our clients on a global basis. Through our Ciao comparison shopping portals we gather unique and valuable user-generated content via product and merchant reviews that help consumers and visitors to our Ciao portals compare prices and make purchasing decisions. For more information visit http://www.Greenfield.com or http://www.ciao-group.com. To join the panel to take surveys, visit http://www.greenfieldonline.com.
Press Contacts:
Dan Brown
Account Manager
Mulberry PR
+44 (0)207 928 7676
+44 (0)7920 400525
dbrown@mulberrymc.com
Magdalena Ford
Marketing & Communications Manager
Ciao Surveys
+44 (0) 207 324 0057
+44 (0) 78816 28465
Email: magdalena.ford@ciao-surveys.com
Paul Winstone
Paul Winstone Research
+44 (0)208 398 2909
+44 (0)7793 290966
paul.winstone@pwresearch.com
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