Warm Team Hits the Road

October 24, 2007 (PRLEAP.COM) Lifestyle News
Grand Rapids, MI (October 24, 2007) ¡ª Outdoor enthusiasts have something else to watch out for this season as Grabber Warmers launches the official Grabber Warm Team. Sporting a bright, colorful design, the Grabber Warm Team van tours regional events to promote air-activated warmers through the fall and winter months.

The Warm Team concept originated when Grabber Performance Group sponsored the host committee for the 2006 SuperBowl. ¡°We had a great time handing out free warmers to thousands of thankful sports fans,¡± says Gary Gerds, General Manager for Grabber Performance Group. ¡°For the longest time, we wanted to expand that idea and bring Grabber Warmers to a larger audience in the outdoor community. The Warm Team is the realization of that vision.¡±

During late 2007 and early 2008, the Grabber Warm Team will travel to select events and store openings in the Midwest to promote air-activated warmth. Sample warmers will be distributed to hunters, skiers, campers and other attendees of these events. Grabber has always prided itself on the ability to connect with end users and ¡°Share the Warmth¡± with their core audience.

About Grabber ¡ª Grabber is a widely recognized and highly respected master distributor of quality products, including air-activated warmers which provide warmth, comfort and pain relief to grateful people worldwide. Grabber supplies multiple channels¡ªincluding sporting goods, mass merchandise, grocery, safety and shipping¡ªand is a proud sponsor of Leave No Trace, the National Ski Patrol, and Professional Ski Instructors of America. The Arthritis Foundation has commended Grabber products for "Ease of Use". For more information call 800-423-1233 or visit Warmers.com

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Grabber Warmers ¡ñ 4600 Danvers Dr SE ¡ñ Grand Rapids MI 49512 ¡ñ p: 800.423.1233 ¡ñ f: 616.940.1780 ¡ñ Warmers.com

CONTACT: Stephanie Feyen, Marketing Assistant
p: 800.423.1233 ext 148 / e: stephanie.feyen@warmers.com