‘High-street processing stores missing a trick in run up to Christmas’ says Catalus
(PRLEAP.COM) Memory distributor Catalus has today warned high-street photo processing stores that they need to do more to compete with ‘print at home’ to secure business this Christmas. The call comes following the results of a survey, which highlighted the popularity of printing digital images at home, while processing shops and kiosks fall out of favour.
The recent survey of 500 consumers, asked participants whether they process or print their digital images; 43 per cent of respondents said that they printed at home. In contrast, only 3 per cent said they used a printing kiosk facility and a further 11 per cent said they took them to a high street shop to be processed.
Dave Flack, director of sales and marketing at Catalus, believes that high-street retailers need to do more to promote their image processing service to win back customers, “The convenience factor is a big positive for those printing at home, but printer cartridges and photographic paper can prove costly over time. At the right price point, I am convinced that the high street can lure back this business in the run up to the festive season. “
He adds, “What’s needed is incentives that will improve loyalty and add value to the service they provide. Without this consumers will be reluctant to wander further than their home-printer to develop their prints.”
Remaining respondents to the survey said that they order their prints online (19 per cent) or share electronically as an alternative to printing (24 per cent).
ENDS
About Catalus
Catalus is an independent digital memory company that supplies a range of best choice quality products for retailers and engineering companies. Through its partnerships with established manufacturers, it is able to offer reliable and compatible solutions, responding quickly to market needs and reducing time to market.
Catalus provides branded digital memory solutions from Sony, Olympus, Panasonic, Kingston Technology and Swissbit. In addition Catalus has the ability to supply manufacturers brand or create a bespoke own brand range to meet individual retailers’ needs.
www.catalus.co.uk
The recent survey of 500 consumers, asked participants whether they process or print their digital images; 43 per cent of respondents said that they printed at home. In contrast, only 3 per cent said they used a printing kiosk facility and a further 11 per cent said they took them to a high street shop to be processed.
Dave Flack, director of sales and marketing at Catalus, believes that high-street retailers need to do more to promote their image processing service to win back customers, “The convenience factor is a big positive for those printing at home, but printer cartridges and photographic paper can prove costly over time. At the right price point, I am convinced that the high street can lure back this business in the run up to the festive season. “
He adds, “What’s needed is incentives that will improve loyalty and add value to the service they provide. Without this consumers will be reluctant to wander further than their home-printer to develop their prints.”
Remaining respondents to the survey said that they order their prints online (19 per cent) or share electronically as an alternative to printing (24 per cent).
ENDS
About Catalus
Catalus is an independent digital memory company that supplies a range of best choice quality products for retailers and engineering companies. Through its partnerships with established manufacturers, it is able to offer reliable and compatible solutions, responding quickly to market needs and reducing time to market.
Catalus provides branded digital memory solutions from Sony, Olympus, Panasonic, Kingston Technology and Swissbit. In addition Catalus has the ability to supply manufacturers brand or create a bespoke own brand range to meet individual retailers’ needs.
www.catalus.co.uk
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