(PRLEAP.COM) 10 Scrapbook Stores in Eastern Nebraska will host a Scrapbook Store Shop Hop November 4-11, 2007: Heartland Hop, www.heartlandhop.com

According to the Craft and Hobby Association, Scrapbooking and Paper Crafting continue to be the strongest categories in America’s hobby industry today, with Independent Scrapbook Retailers providing innovative venues for Scrapbook Enthusiasts to participate in the craft.

10 Scrapbook Stores in Eastern Nebraska have joined together to plan and host the event, offering discounts and prizes for Scrapbookers who visit participating stores. Select locations will feature goodie bags, make & takes and more.

Scrapbook Enthusiasts will need a Heartland Hop Passport to participate, available from participating stores. The Heartland Hop Passport is a directory to all participating stores, including special store hours, a local map to each store, and a space for the customer to have their Passport stamped when they visit a store. With their Passport, customers may visit participating stores during the event and receive a 15% discount.

Prizes range from a $50 gift certificate from each store to a $150 Gift Basket from Tinkering Ink to be awarded through random drawings for visiting all participating stores. To become eligible for prizes, customers must visit all participating stores and have their Passport stamped. For more details about the event, and for a list of participating Scrapbook Retailers, please visit www.HeartlandHop.com.

Participating Stores include:

• A Paige 2 Remember - Blair
• A Page in Time - Scrapbook Store - Lincoln
• Ben Franklin Too - Lincoln
• Mangelsen’s - Omaha
• Once Upon A Page - Beatrice
• Precious Treasures - Gretna
• Scrapbook Central - Omaha
• Scrap Your Heart Out - Lincoln
• The Scrapbook Store - Omaha
• Yesterday’s Scrapbooking - Omaha