Direct Marketing Firm, Daylight Marketing, Boasts Direct Marketing Approach With Surgical Precision
(PRLEAP.COM) Las Vegas, Nevada – June 30, 2005 – Direct marketing is a pretty standard approach for advertising or marketing any given product. Companies spend millions of dollars getting information into a consumers’ mail box, email inbox, an answering machine, and on their television. However, the varied and seemingly random results may leave companies wondering if their “direct” marketing campaign was direct enough.According to Brian Trampleasure, owner and operator of Las Vegas based marketing firm Daylight Marketing, “Many of these companies are just recycling tired and expired lists. They have no intention of obtaining a real direct response. Computer programmers call it ‘GIGO: garbage in garbage out’ and the same is true in the marketing industry.”
Trampleasure recently launched his company’s web site, www.daylightmarketing.com, which highlights their approach to any direct marketing campaign. Trampleasure notes, “We work with the client from idea to response, to ensure that the campaign yields the results they are expecting. More often than not, our approach exceeds their expectations.”
Not wanting to divulge Daylight Marketing’s recipe for success, Trampleasure simply stated “It’s about developing relationships. It’s about earning trust. I’ve spent 10 years building relationships of trust with vendors and industry experts, allowing me to put together direct marketing campaigns for my clients that are out of reach for most small – midsized direct marketing firms. We’ve never been in the business of earning a quick buck. I want happy, satisfied clients that come back time and time again. I consider my approach to be almost surgical, and my clients have come to respect the approach and expect precise results.”
Fair enough. So apparently, the list can make or break your campaign. But according to Trampleasure that’s an understatement. He notes, “The list is at the heart of the campaign. The success of the campaign depends largely on the message, but more importantly it relies on who’s getting the message. It doesn’t do my client any good if a targeted message is headed out to the wrong recipient.”
Many list brokers stuff lists with out-of-date addresses, phone numbers, and email addresses. This common practice in the industry can be avoided by ensuring the direct marketing company overseeing your next campaign has been approved by the US based Direct Marketing Association. Trampleasure’s Daylight Marketing proudly display’s the DMA logo and provides a link to the DMA website.
For more information on Daylight Marketing’s unique, targeted approach to direct marketing contact Daylight Marketing or visit the website at http://www.daylightmarketing.com
Contact: brian@daylightmarketing.com
Phone: 888-285-0595 Office
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