NBA Grants Two Year Contract Extension to XP Events to Manage Retail Merchandising Operations for NBA All-Star Events
(PRLEAP.COM) XP Events, the turn-key retail merchandising partner for sports organizations and world-class events, has been granted a two-year contract extension to manage on-site NBA Store retail merchandise operations for NBA All-Star Events through 2010. XP Events managed retail operations for NBA All-Star 2007 in Las Vegas helping the NBA to achieve record All-Star merchandise sales.XP Events will continue to oversee merchandise concessions at NBA All-Star arenas, NBA All-Star Jam Session, hotels and other locations throughout the All-Star host city. XP Events will also collaborate with the NBA and its licensees to develop custom apparel products and memorabilia for the event.
“Our partnership with XP Events has been successful in expanding the NBA All-Star retail presence within the All-Star city and we look forward to working with the XP team on future All-Star events,” said Brian Keegan, Senior Director, NBA Apparel, Sporting Goods and Basketball Partnerships.
“Working with the NBA has been a great experience and we plan to have a highly visible retail presence in New Orleans for 2008 NBA All-Star. Having multiple touch points throughout the city was a key factor to our success at All-Star 2007 in Las Vegas and we plan to use that model for future All-Stars,” said Alan Fey, President of XP Events.
For more information about NBA All-Star, visit www.nba.com.
About XP Events, LLC
XP Events provides turn-key retail merchandising services and retail facility management services to sports organizations and world-class events around the world. Headquartered in Denver, Colorado in the United States with operations in Toronto, Ontario in Canada, XP Events partners with sports organizations that want to ensure the success of their retail merchandise operations by working with an experienced team that is a true “Brand Guardian” with a successful track record of helping organizations achieve their branding, marketing and business goals. For more information about XP Events, visit www.xpevents.com.
About the NBA
More than 200 licensees manufacture and promote NBA products, which are sold in more than 100,000 retail stores in 100 countries on six continents. Major categories include video games, apparel, sporting goods and trading cards. The NBA also owns and operates the world’s only NBA Store on Fifth Avenue in New York City and NBAStore.com. The NBA Store receives over 1,000,000 visitors annually and features multimedia attractions, a fully operational broadcast booth and an official half-court used for special events, and regularly-scheduled appearances by NBA and WNBA players, legends and celebrities. NBAStore.com receives over 20,000,000 visitors each year and offers three international stores online in Chinese, Japanese, and Spanish.
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