Boulder Ice Cream Celebrates Earth Day with the Launch of Its Certified Organic Line and New Brandwide Packaging
(PRLEAP.COM) BOULDER, CO, April 21, 2008…What better day than Earth Day for Boulder Ice Cream (www.bouldericecream.com)to launch its new line of certified organic ice cream, along with its new brandwide packaging. The company, known as one of Boulder’s second generation natural products leaders, announces that it has added a line of USDA certified organic ice cream to its current all natural offerings. The organics, which are all hand-crafted, batch-churned super premium ice creams like their all natural sisters, include new flavors such as: Coconut Crunch, Raspberry White Chocolate, Italian Espresso, and Chocolate Hazelnut, as well as three original flavors now in organic: Vanilla, Ginger Cream and Green Tea. They are made from organic eggs, cream and cane sugar.The organic line makes its debut in the company’s new rich and vibrant pint designs, which depict pastoral mountain settings with fresh wholesome graphics and an updated logo. The new back label describes it all: In the morning, when the cows are milked, Rocky Mountain air is pretty much always clean and fresh. Maybe that’s why our milk is so sweet and our ice cream tastes so darn good. Course, we do some other things that are pretty unusual these days, too. After we put in our special flavors, we let the cream age for a day so the flavors settle in nicely. Then we churn the ice cream just one small batch at a time, just for you. A treat’s supposed to be special. This one is. We try to make ice cream just like you imagined it could be.
“The introduction of our organic line is a natural progression after the completion of our green manufacturing facility last year and package redesign,” shares Glennise Humphrey, co-owner of Boulder Ice Cream and VP of marketing and sales. “We’ve been planning to rollout organics for some time and are excited to offer consumers a choice of both all natural and organic ice cream. We think they’ll love the new organics as well as our fresh new look.”
Boulder Ice Cream’s organic line will be available in key markets coast to coast in natural grocers and supermarkets where the all natural line is sold. The suggested retail price for both lines is $3.99 per pint.
About Boulder Ice Cream: Boulder Ice Cream creates artisanal, batch-churned, super-premium all natural and organic ice cream in unique epicurean and traditional flavors. They use organic and natural ingredients, cage-free and organic eggs, organic and wholesome milk from growth hormone-free cows, and organic cane sugar and no corn syrup. While following its philosophy of sustainable, green manufacturing practices, offsetting electric usage 100% by windpower, Boulder Ice Cream delivers pints of its exceptional tasting ice cream to stores across the U.S. For a list of stores that carry Boulder Ice Cream, visit www.bouldericecream.com or call 303-494-0366.
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