Traffic Junction Releases New Affiliate-Targeted PPC Management Tool - TJ Optimiser
(PRLEAP.COM) Hertford, UK 2005Traffic Junction , a leader in pay-for-performance marketing solutions, has introduced TJ Optimiser (TJO) , a complete web-based pay-per-click (PPC) management solution targeted at "affiliates/publishers" to manage, monitor and increase the returns on their PPC campaigns with Google AdWords. The launch of TJO coincides with the start of AD:TECH Expo and Conference, the leading event in the UK exclusively devoted to online marketing solutions, in London this week.
Traffic Junction has been using TJO internally to manage its own PPC campaigns to generate revenues from various affiliate relationships. The company has established a very successful track record with the use of this tool for leading travel industry advertisers such as Superbreak, Lastminute, Expedia and Thomas Cook, making it one of the leading players in the pay-for-performance market. With the release of TJO into the market, Traffic Junction aims to assist affiliates and publishers to replicate its success and maximize the returns from their marketing spend.
As increasing number of marketers turn to affiliate marketing networks to generate leads, the opportunities for companies and website publishers to increase revenues by participating as "affiliates" are continually growing. As affiliates typically participate in multiple programs run by multiple networks and use pay-per-click (PPC) programs such as Google AdWords to increase their affiliate sales, it is a challenge to monitor the spend and returns from the PPC campaign.
TJ Optimiser helps affiliates overcome this challenge in an automated and efficient manner, thereby increasing their overall profit from participating in affiliate programs. Traffic Junction has worked with Google and a number of leading affiliate networks such as Commission Junction, Buy.at, DGM, Zanox, Linkshare, Tradedoubler and Online Media Group to integrate the reporting systems from these networks into TJO. Using TJO, an affiliate gains complete visibility into the profit/loss from the affiliate network as a result of traffic from clicks on their Google AdWords’ ad.
According to Operations Director of Traffic Junction, Ben Flux, TJO is a practical, hassle-free and innovative solution for affiliates. "Some of the other products currently available and aimed directly at the advertisers themselves (e.g. Atlas Onepoint) could be used but they would require each affiliate to place their own tracking code on all the advertisers being promoted, which makes it impractical. TJO works with the tracking code that the affiliate networks have already placed on these sites" he says.
Some of the key features of TJO, currently in a beta version, are:
- Monitoring of conversion of PPC ads at the keyword level
- Creation of Google Adwords’ ads outside of the Google interface
- Automatic adjustment of keyword bids to optimise traffic and spend
- Day parting & scheduling
- 24/7 monitoring of campaigns
- Detailed graphics showing key campaign performance indicators
- Triggered alarm messages when bidding is outside set criteria
Traffic Junction is inviting affiliates to test the new solution and see the benefits it offers for themselves. For a limited time, affiliates can pre-register for free at www.trafficjunction.co.uk
"Affiliates want a solution that will allow them to monitor their PPC spend whilst automatically maximising their profits. If they currently do it manually in any way, then we believe TJO offers them something extremely useful" claims Flux.
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About Traffic Junction
UK-based privately-held company Traffic Junction Ltd. is a leader in pay-for-performance marketing solutions offering its clients cutting edge online marketing programs with a sharp focus on delivering a high return on investment. With a proven combination of affiliate and search marketing, Traffic Junction has consistently driven high-quality traffic and online revenues to our partners. Traffic Junction’s online properties include www.trafficjunction.co.uk an online marketing agency providing a range of digital marketing services; www.storejunction.co.uk a popular shopping directory in the UK offering retail shopping deals and www.bargaintraveloffers.com an Online Travel Portal offering the best bargain travel deals from multiple providers.
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