MOBILE PHONES MORE IMPORTANT TO YOUNG BRITONS THAN FRENCH AND GERMAN COUNTERPARTS
(PRLEAP.COM) LONDON – 21 July 2007 – A newly completed opinion poll from leading internet survey solutions provider Ciao Surveys has revealed that 90% of people aged 18-24 in the UK consider their mobile to be their primary phone. This is opposed to 59% of people aged 25-34, 41% of 35-44 year olds, 28% of those aged 45-54, and only 11% of those over 55. 62% of the overall population still consider their landline to be their main phone, with the remaining 38% stating that their mobile is their main phone, according to this research.At the same time, 74% of respondents, including 64% of 18-24 year olds, say they do not foresee a need to get rid of their landline phone in the future, even though 94% of respondents have a mobile.
In France, 36% of people across all age groups said their mobile is their main phone, with 77% of 18-24 year olds in this category. In Germany, where 32% of people across all age groups saw the mobile as their main phone, 60% in the 18-24 age bracket agreed with this statement.
This research implies that while the importance of mobile phones is fairly constant in Western Europe, young people in Britain are far more reliant on them than their counterparts on the Continent.
Another area where the UK stood apart was a willingness to watch or not to watch television programmes via a mobile phone, with 58% of UK respondents saying they definitely would not watch TV on a phone, as opposed to 68% of Germans and 70% of French. Amongst 18-24s, 31% of Britons would not watch TV on their mobile, whereas 46% of Germans and 49% of French would not do so.
Young Britons are also more willing to upload information to social networking sites using their mobiles with 46% of 18-24s interested in doing so, more than French at 37% and Germans at 26%. Activities young Britons were less likely to participate in than the French and Germans include conducting surveys on their mobile phones and looking at advertisements in exchange for free minutes and texts.
These results indicate that young people in different countries view mobile phones differently. While they all use mobile primarily for communications, young people in Britain tend to be more interested in using their mobiles for entertainment purposes, while the Europeans surveyed tend to see their phones purely as tools.
This online survey of 1014 UK, 1019 German and 1046 French residents was conducted by Ciao Surveys in local languages. Full results of the survey, including numerous additional findings, are available by contacting Dan Brown on +44 (0)207 928 7676 or dbrown@mulberrymc.com.
About Ciao Surveys
Ciao Surveys GmbH provides a full range of Internet survey solutions including sampling, programming, translating and managing online data collection. The company has long been a pioneer in this field and has consistently delivered quality market research services with diverse, demographically representative data. Ciao Surveys’ proprietary panel with millions of survey participants is one of the world’s largest and highly profiled panel of its kind.
Ciao Surveys offers market researchers and corporate clients a ‘one-stop shop’ for providing quality panels, expertise in technical programming, and hosting facilities for a range of online market research tools
Founded in 1999 in Munich, Germany, Ciao Surveys GmbH has been a subsidiary of Greenfield Online, Inc. since 2005. Ciao Surveys has its headquarters in Munich with offices in London, Paris, Amsterdam, Sydney, Timisoara and Wroclaw. For more information visit http://www.ciao-group.com.
Press Contacts:
Magdalena Oberland
Marketing & Communications Manager
Ciao Surveys
+44 (0) 207 324 0057
Email: magdalena.oberland@ciao-surveys.com
Dan Brown
Account Manager
Mulberry Marketing Communications
+44 (0)207 928 7676
dbrown@mulberrymc.com
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