WebGenesis Announces a new Usability Report for Assessing Web Design
(PRLEAP.COM) WebGenesis, a Sydney web design company, has developed a usability check list report to help businesses assess the effectiveness of their web design. For only $19.99, this report can help web masters determine if a web site home page has the potential to bring in more business, or turn potential customers away. The report can potentially help businesses save and make thousands of dollars.Below is a list of ten ways to improve the web design and presentation of a website’s home page.
1. Remove unnecessary web design elements
A careful home page web design assessment can help determine if there are any unnecessary design elements that don’t have a clear purpose. If any specific element is unclear, revisiting the key business objectives will help to decide if this element helps or hinders in achieving the website objectives.
2. Address key business objectives -
By reviewing business objectives, business owners can verify if the web design and information presented on the home page reflects the purpose of the site.
3. Clear description stating what a business does and what it has to offer
The home page message should state clearly and elegantly, yet boldly, what a business does and what products and services it has to offer. Key messages can be effectively incorporated within the headlines of the home page content, rather than in the smaller body text.
4. Points of difference?
To assist in engaging a visitor on the site, a clear description of the key points of difference associated with products and services is essential. What makes these products and services stand out from the competition? If the differences are compelling enough, the chances of converting a new customer become greater.
5. Invite visitors to take action
Calls to action instruct the user to do something that will bring them one step closer to engaging a service or buying a product. For example "Click here to contact us today", or "Refer a friend and earn rewards. Click here."
6. Include a special offer, discount, or other promotion
There’s nothing like a bargain or something free to entice a user to provide valuable contact information that can help convert this visitor into a customer. An online business may consider offering something free, a special offer, or a value added service to encourage more business.
7. Speak specifically to a target audience
It is important to have a clearly defined target audience to help determine if this audience is being addressed effectively. For example, if the main audience are older people, avoid using a small font.
8. Make navigation usable and consistent
The two main usability rules for navigation are that it needs to be consistent throughout a site, and it needs to look like navigation. Most users expect to find the main navigation either horizontally across the top area of the page, or vertically down the far right or left sides of the page, where it needs to remain throughout the site. Clearly labeling navigation items so they make sense to the user is essential for good usability.
9. Craft the text content to be precise and to the point
As a rule, web text is usually scanned, and is more readable if it is broken up by bullet points, headings and sub headings. It is also important to have "space" around the content to assist users to clearly identify and easily read the important messages. The content on a website needs to be easy to find, easy to read, and relevant.
10. Use meaningful and professional imagery
Imagery is a very powerful tool that can be used to entice and seduce potential customers to want more information. The wrong kind of imagery can turn people away, but the right imagery can win new clients. Images can be used effectively on a homepage and throughout a site to help tell a story effectively.
For more information, please go to www.webgenesis.com.au
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