CHICAGO HEALTHCARE MARKETING CONFERENCE TAPS INTO POWER OF WOMEN - Innovative talk show format includes live audience of women as “Chief Health Officers”
(PRLEAP.COM) Richmond, Virginia – September 4, 2007 – Transmarx LLC, a leading national conference producer, and KC Healthcare Communications, a public relations and marketing firm focused on reaching women, are launching an innovative forum to help marketers gain key insights on women as “Chief Health Officers”. TalkTank™ (www.talktank.info), the interactive forum, will be showcased at the second annual Marketing to the New Healthcare Consumer Conference (www.mtnhcc.com) in Chicago on September 17, 2007.“This Chicago conference breaks new ground in healthcare marketing as it recognizes marketers’ need to understand and embrace consumers and, especially women, as chief health decision makers,” explains Skip Brickley, CEO of Transmarx. “By adding TalkTank™ to the conference experience, marketers can interact with a live audience of women and gain ever-shifting insights on how they make healthcare decisions.”
Comprised of women aged 20 to 80, the live audience, chosen from women involved in local Chicago-based women’s groups, will share their candid views with a panel of marketing-to-women experts, co-moderated by Kelley Connors, President KC Healthcare Communications (www.kchealthcarecommunications.com) and baby boomer talk show host, Wendy Borow-Johnson.
“Marketing to the new healthcare consumer must include a 360-degree view of patients as consumers,” explained Connors. “Today’s patient is likely to be running her own small business and caregiving for her aging parents at the same time.”
Companies interested in sponsorship of the interactive health forum and videotaped content for on-line use should contact KC Healthcare Communications at 203-855-0477.
About Transmarx
Transmarx, LLC is one of the country’s premier conference and trade show producers with vertical industry expertise in advertising, marketing, healthcare, media, travel, financial services, entertainment and sports. Transmarx management currently produces the following “Consumer Health World” events: The Boomers Business Health & Lifestyle Conference (www.boomersbusiness.com), The Consumer Directed Healthcare Conference (www.cdhcc.com), The National Wellness, Prevention & Fitness Conference (www.nhwpc.com), The Marketing to the New Healthcare Consumer Conference (www.mtnhcc.com), The International Consumer Health On Demand Conference (www.ichdc.com), and The International Medical Tourism Conference (www.medicaltourismconference.com).
About KC Healthcare Communications
KC Healthcare Communications LLC is a public relations and marketing consultancy that connects companies and their brands with women as consumers, caregivers, healthcare executives and community leaders through a full range of communication services including public relations, market research and web-based educational programs. For more information contact Kelley Connors, MPH, at 203-856-3732 or via e-mail at Kelley@kchealthcarecommunications.com.
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