Design Reactor Creates New Online Gaming Experience for AMD
(PRLEAP.COM) Campbell, CA – September 12, 2007 – Design Reactor, a leading digital communications agency based in Silicon Valley, produced AMDGAME! (game.amd.com) a new microsite for AMD that serves as one of the largest and most comprehensive gaming portals ever created. Designed and developed by Design Reactor, AMDGAME! establishes and expands AMD’s presence in the gaming market and hosts updated news, articles, and editorial from developers, manufacturers and players on all aspects of the industry. Design Reactor sought to deliver a new customizable experience for gamers, and developed a unique “toolbar” feature, giving registered users customized content based on their preferences, including video and motion formats and selected game genres.“This is certainly one of the toughest markets to impress. Gamers are demanding and expect solid interactive design with a massive amount of relevant features and content, which AMDGAME! delivers. With the recent acquisition of ATI broadening its high-end graphics portfolio, extending its brand into the gaming market was a natural for AMD,”" said Leon Papkoff, CEO of Design Reactor. “And having created innovative digital experiences for the company for several years, this project was a natural for Design Reactor. When they described their vision and objectives for the site, we knew the bar would be high.”
AMDGAME! provides a forum for gamers to communicate, collaborate and stay up-to-date with the latest developments in PC gaming. The site offers dedicated news, reviews and previews of the latest titles and hardware. There are also social networking features such as blogs and forums. Visitors can share opinions, create and join their own Clan, and find or host international and local online competitions and events. Unique features include a system check to ensure users have the minimum requirements to enable certain games, exclusive monthly contests, an event section and online toolbar technology that gives visitors customized news based on user preferences, an IM chat feature, personalized video player and more.
One of the site’s strongest visual elements is Ruby, ATI’s ultra-cool and extremely popular fictional secret agent. With exposure previously limited to five short, action-packed videos available only online, the character has established a strong global fan base in a surprisingly short amount of time.
“Ruby’s the site mascot,” said Papkoff. “She embodies the brand in a way that represents the essence of superior visual experiences. She’s cool, in control, and uncompromising and her presence and attitude permeates AMDGAME!”
For more information and to check out the newly launched microsite, visit http://amd.game.com. And for more information on Design Reactor’s digital communication services, visit http://www.designreactor.com.
About Design Reactor
Design Reactor is a leading digital communications agency with a 10 year legacy of combining strategic, creative and technology innovation and excellence to help clients deepen their brand’s engagement with their customers in a more sustainable and interactive way. Design Reactor has provided award winning campaigns for leading global brands such as AMD, Cisco, HP, Palm and Disney, and continually provides informative digital experiences that reach and influence customers in-home, in-store and online. The company is headquartered in Silicon Valley with offices in Austin, Texas. For more information on Design Reactor, go to www.designreactor.com.
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