Black Friday is just one week away. It’s the biggest time of the year for retailers of all shapes and sizes. Holiday shoppers plan to spend an average of $805 on holiday merchandise. Almost half of holiday shopping will be done online. (source: National Retail Federation).
If you’d like to capitalize on the holiday shopping frenzy, then you need to get out and promote your Black Friday Deals. Here are 7 ideas pulled from the biggest retailers you can use to generate publicity for your Black Friday promotions.
1. The Announcement
Take a page out of Amazon’s playbook and announce your upcoming Black Friday and Cyber Monday deals. “Consumers today are looking for great prices and value-add promotions earlier than ever before.” (Source: National Retail Federation)
2. The Preview
Target transformed its WeeklyAd into a preview of all its upcoming Black Friday deals, so holiday shoppers can create their shopping lists ahead of time. You can create an infographic or image for your Black Friday deals and post it on your blog, social media profile, and website.
3. “Doorbuster” Deals
During a “doorbuster” sale like Black Friday, a superstore like BestBuy will offer a limited number of items at a special low price for a limited period, to get customers into their stores.
BestBuy Thanksgiving evening 5 p.m. “doorbusters”:
Toshiba 49-inch LED 1080p HDTV for $149.99 (Best Buy exclusive) – savings of $280
Samsung 60-inch LED 4K Ultra HD Smart TV for $799.99 (Best Buy exclusive) – savings of $700
Up to $125 off iPad Air 2
It doesn’t have to be a large item like a television. I remember one year a hardware store near me was offering LED flashlights for 25 cents as a means to get people to come in and look around at what else the store had to offer.
4. Starbucks Will Open On Thanksgiving, Black Friday
If you own a breakfast diner or restaurant and will be open on Thanksgiving, then do your customers a huge favor and tell them. Update your social media profiles and post it on your website.
Remember many of your customers will be hosting family and friends from out of town and often times need a place to go and catch up over a warm cup of coffee and enjoy a delicious meal.
Starbucks Will Open On Thanksgiving, Black Friday (The Huffington Post)
5. Seasonal Favorites
When I think of Thanksgiving, I think of homemade turkey, HoneyBaked Ham and Mom’s Apple Crumb Pie. I live in San Diego, CA, I like to drive up to Julian and pick up some fresh Apple and Cherry pies the day before Thanksgiving. Any excuse to get out of the city for a few hours and drive up the mountain for a warm slice of Mom’s Apple Crumb Pie.
Just like Starbucks, remind people their favorite seasonal items are back. Be proactive and promote.
6. Convenient and stress-free shopping experience
The most anticipated shopping weekend of the year is just one week away. It’s also one of the most stressful events of the year.
If you have invested in new tools and resources to make the shopping more convenient for your customers, then share the good news with them. Talk about all the improvements you’ve made to make their shopping experience better. It helps build anticipation for your Black Friday deals too.
7. Go Against the Grain
If you are closed on Black Friday because you want to do the opposite of every other business, then let your customers know why. Bloggers and reporters are always looking for a good story.
Don’t Buy This Jacket (Patagonia)
8. Start a new tradition
Inspired by REI, Save the Redwoods League is sponsoring free admission to 40 California State Parks.
“Thanksgiving is a great American tradition. This year, Save the Redwoods League and California State Parks want to make it even better. We are starting a new tradition for Black Friday. Take a walk in the redwoods; it’s on us.”
People like a good story. Most important, they like to know the reason why.
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