Mobifusion Teams Up With Publishing Leader Houghton Mifflin to Bring Top Titles to the Mobile User — Plans already underway for best-selling reference, cookbook and children's content —

Fremont, CA, November 1, 2007 – Mobifusion, a global publisher of premium mobile content , today announced it is releasing a new line of mobile products based on titles from one of the country’s premier publishers, Houghton Mifflin. The companies plan to work together with the nation’s top mobile providers to bring a variety of mobile products designed exclusively for the unique needs of mobile users – with a focus on top reference information and children’s titles.

“Houghton Mifflin has a rich list of titles, from top-selling reference and non-fiction titles to timeless children’s books, that will make ideal mobile products to meet the growing demands for new and unique content for mobile users around the world,” said Pavan Mandhani, Founder and CEO of Mobifusion. “Our innovative technology perfectly matches Houghton Mifflin’s interest in exploring new ways to deliver their titles to readers, capitalizing on the ever changing way consumers want to receive book content and information. We focus on delivering popular publishing brands and content to the mobile user in a simple, easy-to-use format that users of any age can easily access.”

“We were attracted to Mobifusion for many reasons, but most importantly we were particularly impressed with their focus on bringing an enhanced experience to mobile users across multiple handsets and platforms, said David Langevin, vice president and director of Electronic Markets at Houghton Mifflin’s Trade and Reference Division. “In addition, Mobifusion’s impressive technology offers both scalability and flexibility that allows them to easily update and add new information to the mobile products, giving the user the most up-to-date content available.”

According to Langevin, one of the first titles planned for release will be Fast Food My Way, by star chef, Jacques Pepin. Fast Food My Way and other Houghton Mifflin titles including the American Heritage® Student Science Dictionary and The New Dictionary of Cultural Literacy are slated for mobile edition release on wireless operators in the USA, Canada and UK later this year.

About Mobifusion
Mobifusion is a leading mobile media content company that partners with top media and publishing companies to develop and deliver bestselling branded mobile content products to consumers around the world. The company’s patented m-publishing technologies provide rich information and entertainment products across wireless platforms. Mobifusion’s award-winning products are enjoyed by millions of mobile users and are available through the world’s top wireless operators and retailers. Mobifusion is privately held and is headquartered in Fremont, CA, with additional operations office in New Delhi, India. For more information, please visit: www.mobifusion.com.

About Houghton Mifflin
Boston-based Houghton Mifflin Company is one of the leading educational publishers in the United States, with more than $1.4 billion in sales. The Company publishes a comprehensive set of educational solutions, ranging from research-based textbook programs to instructional technology to standards-based assessments for elementary and secondary schools and colleges. The Company also publishes an extensive line of reference works and award-winning fiction and non-fiction for adults and young readers. In 2006, Houghton Mifflin merged with Riverdeep, bringing together one of the most respected print publishers with the leader in interactive courseware. With origins dating back to 1832, Houghton Mifflin combines its tradition of excellence with a commitment to innovation. To learn more about Houghton Mifflin, visit www.hmco.com.