HotelClub Unveils New Corporate Identity
November 01, 2007 (PRLEAP.COM) Travel NewsLeading discount accommodation e-wholesaler, HotelClub (previously trading as Flairview Travel) has today revealed its new corporate brand identity as well as new features for HotelClub.com. From today, Flairview Travel will trade as HotelClub and will continue to operate its three highly successful accommodation specialist websites: HotelClub.com; RatesToGo.com and asia-hotels.com. The decision to re-brand the trading name has come in association with HotelClub’s Chicago based parent, Orbitz Worldwide, and demonstrates the powerful family grouping of companies created under this newly NYSE listed company.
Each of the hotel rooms retail brand sites operated by HotelClub has been refreshed with an evolutionary appearance featuring a new brand logo incorporating a common “Globe”. The Globe conveys HotelClub’s worldwide business environment as well as the borderless realm of the Internet. The Globe provides an easily identifiable brand icon linking all brands as well as communicating a modern and energetic tone. The Globe also provides a clear demonstration, to customers of each brand, of the family association between the HotelClub businesses.
Commenting on the new look, Managing Director, HotelClub, Chloe Lim said “By aligning the name and appearance of our organization with our brands, HotelClub presents itself to customers, partners & suppliers in a dynamic, contemporary and unified fashion. The core of our business remains unchanged – to provide a flexible and easy-to-use portal for consumers worldwide to get the best hotel stay…at the best rate…and to reward them for it…through our unique Membership Rewards program.”
“The common element of the new HotelClub Globe allows us to portray our truly worldwide business – we have customers from over 230 countries, accommodation options across 120 countries and now over 4.7 million satisfied customers.”
HotelClub.com New User Content
As part of our continuous improvement program, in the coming months HotelClub will deliver a series of user enhancements in association with the realignment of the business branding program. These improvements are a result of extensive research and usability testing and take advantage of the valued insights derived from HotelClub customers since our launch in 1996.
“Providing an outstanding customer experience is something we at HotelClub.com pride ourselves on. With our new improved features, customers will be able to search and book their hotel stay even more efficiently. Information such as rates & consumer reviews will be displayed more prominently, enabling an informed purchase decision,” said Chloe Lim, Managing Director, HotelClub.
HotelClub, a wholly owned subsidiary of Orbitz Worldwide Inc, is a world leading global accommodation e-wholesaler and specialist distributor of hotel room inventory over the Internet. HotelClub was established in 1996 and has since held the position of Asia Pacific’s leading online accommodation provider. The company operates three websites – HotelClub.com (www.HotelClub.com), RatesToGo.com (www.RatesToGo.com) and asia-hotels.com. HotelClub is recognised as one of the few highly successful and profitable e-commerce businesses with a worldwide network of offices. Orbitz Worldwide (NYSE: OWW) is a leading global online travel company that uses innovative technology to enable leisure and business travellers to research, plan and book a broad range of travel products.
HotelClub.com is a global accommodation specialist website offering hotel bookings for up to 12 months in advance. It offers users the choice of over 31,000 hotels – at savings of up to 60% – in 120 countries. HotelClub is available in twelve languages – Chinese, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish and Thai. HotelClub is a truly global website offering its customers access through country specific sites in 10 countries including HotelClub.com, HotelClub.com.au, HotelClub.de, HotelClub.fr, HotelClub.it, HotelClub.es and HotelClub.co.uk. HotelClub.com is operated by HotelClub and is part of Orbitz Worldwide.
RatesToGo.com is a last minute accommodation booking service featuring rates that are up to 70% less than usual hotel rates. RatesToGo.com offers bookings up to three weeks in advance (similar sites offer 14 days in advance) at over 15,000 properties, ranging from two to five star. RatesToGo.com covers 1700 cities across 72 countries in Asia Pacific, Europe and North America. RatesToGo also offers customers a low rates guarantee - find a cheaper deal and RatesToGo will match it. RatesToGo is available in twelve languages– Chinese, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish and Thai. RatesToGo, is operated by HotelClub and is part of Orbitz Worldwide.
Asia-hotels.com is the leading Asian specialist hotel guide and reservations service. With over 800,000 unique monthly users and 50,000 customer comments the web site offers independent advice on hotels and destinations throughout Asia. Over 500 hotels are inspected annually by staff to provide deep and insightful content to assist users in selecting a hotel. Asia-hotels.com independent opinions on hotels extends to the best selling Asia's Best Hotels and Resorts guide published in association with leading travel publisher, Insight Guides. Asia-hotels.com, is operated by HotelClub and is part of Orbitz Worldwide.