Character Development Toy Featured at LegoLand
July 01, 2005 (PRLEAP.COM) Education NewsContact:
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Originates, Inc.™ to debut its first Character toy, the Character Building
Buddies™, at LEGOLAND® California and across San Diego County.
June 28, 2005
Originates, Inc.™ has released its debut product, The Character Building Buddies™. The patent-
pending toy will be available as a special edition at LEGOLAND® California on July 1, and at
select specialty toy stores throughout San Diego County.
The Character Building Buddies™ product is a parent/child interactive learning toy that
encompasses reading, imagination, character development and fun. This hot, new, patent-
pending product is debuting here in San Diego County and is sure to be a big hit nationwide. The
un-stuffed bear that is for purchase is incredibly soft and is stuffed (“brought to life”) by each child
as they fill the toy with six colorful pillow-like pieces. Each piece represents a character trait such
as courage, respect, responsibility, love and caring. An adorably written rhyming guide
accompanies the product and teaches the children about each character trait, as well as
illustrates how to stuff the bear. The bear stars in his own story, included in the
package, to teach the child about the character traits of love and caring. You can choose a boy
or girl version of the story. The stories star a prince or princess, the bear and a dragon.
They are very imaginative, fun and adorably illustrated to capture children’s imagination. The
un-stuffed bear, stuffing pieces, T-shirt to dress the bear, rhyming guide and story are packaged
in a deluxe clear back pack. Once stuffed, the bear fits perfectly in the back pack along with the
stories so the child can take the bear with them anywhere.
“As a parent, I was always searching for tools to help me teach my kids to be the best they can
be. Sure there are books that teach character, and so many toys on the market that my kids love,
but I have not seen any company bring these two elements together,” stated Joan Colvin,
Founder Originates, Inc. ”That is why I developed this product. Parents are much more aware of the importance of reading to their kids at an early age and are always searching for ways to teach their children to be the best people they can possibly be. What better way than incorporating a fun learning tool / toy that both parents and children will love. We want to make reading fun and an interactive teaching tool, and the Character Building Buddies™ product does just that. I have been working on this project for well over eighteen months, and am very excited to see it in the market. Originates, Inc. tag line and sole purpose is “bringing character to life”. We have a number of other projects in the works and will be releasing new versions of the Character Building Buddies™ later this year.”
The Character Building Buddies™, a “first of its kind” cuddly toy that teaches character, will be
available starting July 2, 2005 at Learning Express in Carlsbad, Thinker Things in Del Mar, and
Geppettos locations throughout San Diego County. A special edition of the product is exclusively
available at LEGOLAND California starting July 1. The Carlsbad-based theme park will be
having a special product launch. More details to come soon.
Originates, Inc. is a privately held company, based in Carlsbad, CA. The company was brought to life by its founder Joan Colvin in 2005, and develops character based interactive learning toys for children. Originates, Inc. is committed to developing an early love of reading and combining character into all aspects of its educational toys. Its tag line, Brining Character to Life demonstrates their commitment to character development.
LEGOLAND California is a 128-acre family theme park dedicated to families with children between the ages of two and 12. Just like with LEGO play materials, kids are the ones who make things happen at the park. They drive, pedal, squirt, climb, jump, stomp, slide, steer, pull, click, push, gallop, laugh, build and program their way through more than 50 rides and attractions. There are three other LEGOLAND parks in the world — LEGOLAND® Billund in Denmark, LEGOLAND® Windsor outside of London and LEGOLAND® Deutschland near Günzburg, Germany. For the most current information, log on to www.LEGOLAND.com or call (760) 918-LEGO.