Marcellus announces Beta launch of the Marcellus Video Platform (m/v/p)

November 02, 2007 (PRLEAP.COM) Technology News
Berkeley, CA - Nov 2nd, 2007 - With the explosion of online video, the "long tail" of media publishers has been left without a means to publish their content in ways that are relevant and profitable for their businesses. The prevalent method of seeking out video sharing/social networking websites, and pushing content to those sites for audience exposure, is a deviation from the promise of a democratized media 2.0 world.

The Beta release of m/v/p empowers publishers, for the first time, with the ability to deliver highly interactive and scalable online video services to their audiences, with a clear focus on user experience, relevance and portability. Aside from encoding, publishing, content management, and showcasing, m/v/p also incorporates an exciting content personalization engine called mia (media. intelligently available), which helps deliver extremely relevant and focused viewing experiences for audiences.

The capabilities of this software platform can be extended to build a wide array of vertical applications that span services across the long tail of media 2.0 publishing. User generated content, news portals, online film festivals, enterprise video applications, targeted ad platforms, and aggregated media portals are just some of the services that Marcellus hopes to help build.

"There is a huge imbalance today in the Internet video space", says Preetam Mukherjee, CEO & Founding Partner at Marcellus. "On the one hand we have vast numbers of content producers, differentiated only by their content, and on the other hand, the only scalable publishing options available to them are a few aggregation and video sharing sites, where differentiation is restricted because of the ontology of those sites.

Marcellus is leveling this imbalance. Our solutions are specifically aimed at bringing about a true democratization of Internet video, by empowering publishers with all the services they need to produce, consume, re-purpose and hyper-distribute media."

Marcellus plans to set up a global venture, spanning very diverse market spaces, enabling maximum exposure and access to content, and unifying measurement tools with commercialization services for effective monetization. Headquartered in Berkeley, California, Marcellus is also setting up development, and support operation centers in Gurgaon and Chennai, India, to better serve the needs of the Indian marketplace. For more information, please visit us on the web at


For further information:

Riff Khan,
Director, Marketing & Public Relations