Intellitracker's Success of Intellimap - Redefining web analytics

November 04, 2007 (PRLEAP.COM) Technology News
Intellitracker have continued to successfully redefine web analytics with their revolutionary Intellimap system, part of Intellitracker Enterprise Version 5.5. Intellimap provides an immediate insight into visitor behaviour and enables improvements in content, layout and navigation to be clearly identified.

Released just 8 months ago, but already used by an impressive list of clients, the results of Intellimap are already making a clear impact. MailOnline, the website for the Daily Mail, dedicated users of Intellimap, are now the UK's second most popular newspaper website, it has been revealed by Associated Northcliffe Digital (ANDigital), a division of Associated Newspapers.

In its latest publicly-audited ABCe certificate, the website recorded 11,865,039 unique visitors for July and 81,997,216 page impressions. That’s a rise of 162% and 163% respectively on the same figures for July 2006 (4,534,263 unique visitors and 31,225,108 page impressions).

MailOnline Managing Director Stephen Miron said: “We are delighted with these very strong figures which are the culmination of a year of phenomenal and consistent growth.”

Intellimap encompasses a suite of visitor behaviour visualisation tools, helping users to better understand the activities of those that visit their website. Every click made by a visitor, whether successful or not, is recorded and these clicks can then be displayed on top of a view of the relevant web page. Viewed as a heat map, click map or link map, this provides the user with the ability to see how their visitors interact with page content.

Clients use Intellitracker Enterprise to optimise site search, improve campaign and promotion response, understand user interaction and promote content usage. Thoroughly researched with input from both existing clients and industry experts, Intellimap has evolved web analytics into true interactive business intelligence.

Loot, another user of Intellimap commented, “We find the Intellitracker web analytics suite produces measurable performance improvements - enabling us to drive forward improvements in our marketing campaigns, site design and core business model. We understand our customers better and have been able improve business performance considerably.”

Further information for editors:
Intellitracker Ltd was founded in 1997 and is based in London, United Kingdom. The company develops and markets the Intellitracker Enterprise interactive business intelligence suite and provides professional services in support of this. Intellitracker Enterprise is recognised as one of the leaders in the field of online analytics and is used by organisations including, Daily Mail, Infospace, Loot, M&G, Oxfam and Thomson Holidays.

Contact: Lara Slyfield, Marketing Executive
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