BlueStar Signs Distribution Agreement with Oracle

November 04, 2007 (PRLEAP.COM) Technology News
Florence, KY—November 4, 2007—BlueStar, the leading innovator in solutions-based distribution for Auto ID, Point-of-Sale, Mobility and RFID products, is announcing that it has earned Certified Partner status in the Oracle PartnerNetwork and has signed an agreement with Oracle to distribute Oracle Warehouse Management (WMS) and Oracle Field Service.

Oracle Warehouse Management automates and optimizes material-handling processes to help reduce labor costs, improve facility utilization, increase order accuracy and provide innovative services to customers. It supports inbound, outbound, and reverse logistics; finished, raw, and work-in-process materials; manufacturing and distribution environments; and advanced value-added services such as kitting and cross docking. Oracle Warehouse Management is part of the Oracle E-Business Suite and integrates seamlessly with other Oracle logistics applications.

Oracle Field Service (formerly Service Online) drives profitability by automating the process of dispatching field technicians to service calls in remote locations. Field Service improves customer satisfaction by more accurately predicting a window to promise for service delivery and it contains the Assignment Manager designed to eliminate guesswork surrounding qualification, availability, and geographic relevance of each field service technician. Oracle Field Service is part of the Oracle E-Business Suite.

“Allowing BlueStar to resell Oracle Applications such as the Oracle E-Business Suite enables them to offer complete solutions to their customers in Warehouse Management and Field Service. This increases BlueStar’s revenues per customer-sale and increases their customer’s perception of BlueStar as a single-source provider in these vertical markets,” says Robert BuWalda, Senior Director of ISV Channels at Oracle.

“BlueStar’s solutions-oriented approach to the AIDC and POS industries allows us to deliver powerful technology solutions to solve specific business problems common for many mid-sized companies,” explains Greg Seelbach, Director of Market Development at BlueStar. “We value the Oracle relationship because it allows our two organizations to bring flexible and sophisticated solutions to the Field Service and WMS marketplaces quickly.”

About Oracle
Oracle PartnerNetwork is a global business network of more than 19,500 companies who deliver innovative software solutions based on Oracle software. Through access to Oracle’s premier products, education, technical services, marketing and sales support, the Oracle PartnerNetwork program provides partners with the resources they need to be successful in today’s global economy. Oracle partners are able to offer their customers leading-edge solutions backed by Oracle’s position as the world’s largest enterprise software company. Partners who are able to demonstrate superior product knowledge, technical expertise and a commitment to doing business with Oracle qualify for the Certified Partner levels.

Oracle is a registered trademark of Oracle Corporation and/or its affiliates.

About BlueStar
BlueStar is a leading solutions-based distributor of point-of-sale, bar coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. For more information about BlueStar, please contact a BlueStar sales representative or log on to