WAND announces the availability of travel and leisure industry taxonomy

November 05, 2007 (PRLEAP.COM) Travel News
Denver, CO, USA —- WAND, Inc. has announced the availability for licensing of a new taxonomy specifically designed for organizing travel and leisure content on the web. This travel and leisure taxonomy is comprised of six facets: destinations, activities, lifestyles, accommodations, transportation, and travel services.

Travel and tourism spending account for 10.3% of the global GDP and 234 million jobs worldwide. This makes travel the highest value vertical segments on the web. The WAND Travel and Leisure taxonomy helps add structure to travel information to more effectively deliver information to travelers on the Internet.

Travel content, reviews, tours, video, and more can be organized by location, activity, and lifestyle (i.e.; gay and lesbian, seniors, family, singles, etc.) within the travel taxonomy hierarchy. Travel services, transportation, and accommodations can be profiled as well to cover every facet of the travel industry. The taxonomy is translated into 12 languages so data can be searched internationally by all travelers.

Ross Leher, WAND’s CEO said that “While there are a large number of websites to find flights and hotels, there is no easy way on the internet to navigate through all of the other travel activities and services that somebody might be looking for. The WAND Travel and Leisure taxonomy now makes it possible to easily search through any travel content in a well structured interface.” Leher further commented that the WAND Travel and Leisure taxonomy is a natural extension of the expertise that WAND has built from developing its industry best product and service taxonomy.

About WAND, Inc.

Since 1995, WAND (www.wandinc.com) has developed structured multi-lingual vocabularies with related tools and services to power precision search and classification applications on the internet. From our custom travel, jobs and skills, and medical taxonomies to our cornerstone product and service taxonomies, WAND's taxonomies are well-structured, deep, precise, and best in class.