Successful Writing For Marketing Is About How Well You Think - Not Just How Well You Write

July 02, 2005 (PRLEAP.COM) Business News
Savvy international business and marketing writer, Suzan St Maur, shares her best-kept secret for devising killer messages that sell and persuade powerfully.

And here's the first part success is mostly about the way you think, not the way you write!

In her book, "The MAMBA Way To Make Your Words Sell" Suzan St Maur shows you how to use the same 5-step thinking process that has seen her successfully craft winning radio, TV, written and spoken marketing messages for her wide-ranging clients over many years.

Suzan reveals, "Many people think that a marketing message will work provided that it's well written. That's true in a way, but only because if it's badly written, it won't work at all. However what's more to the point is that if the
thinking process behind the marketing message is wrong, then the message will also be wrong, no matter how beautifully it's created, written and illustrated."

This book will help anyone faced with the challenge of using the written or spoken word persuasively to align their final objectives with a message that works first time, every time.

And that's not just for professionals, although they will gain some useful insights from this book, too. It's really aimed at the DIY business writer who needs all the help available to make messages sell whether for a product, a service, some ideas, proposals, or any other marketing/business objective.

Suzan says, "There are many good books on marketing, and many good books on how to write for marketing communications. Unfortunately there was a gaping hole in
between the two. This book has been written to bridge the gap and provide the 'thinking tools' people need in order to translate marketing strategy into a powerful and persuasive marketing message."

By using Suzan's MAMBA approach to devising your message you'll no longer go off down blind alleys with concepts that are wrong for the job. The best writers get straight to the point because they build on solid foundations - which saves
time and money. This book shows you how to do the same.

"The MAMBA Way To Make Your Words Sell" was launched as an eBook at www.BookShaker.com on Friday 1st July 2005.

ENDS

WORDCOUNT 367


NOTES TO EDITORS
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The Book
——————————————
"The MAMBA Way To Make Your Words Sell"
by Suzan St Maur
LeanMarketing Press
E-Book GBP £9.99

Preview Copies of
"The MAMBA Way To Make Your Words Sell"
can be requested now via:

Lean Marketing Press
295 Clifton Road
Birmingham
B12 8RT

Call: 0870 005 6250
Email: previews@leanmarketingpress.com

Suzan St Maur
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Canadian-born Suzan St Maur is a widely experienced freelance business writer, working across all forms of online and offline media. She has written 11 published books and writes articles regularly for more than 150 business publications worldwide including MarketingProfs.com. She lives in Bedfordshire,
England with her teenage son and numerous pets.

Her website…
http://www.suzanstmaur.com