In-call Advertising To Go Global with Oridian and JaJah

NEW YORK, NY, Nov. 7, 2007– Oridian – Online Media Solutions, Ltd., the largest privately-owned advertising network and JaJah, the world's most innovative communication company, today announced a partnership agreement in the new and growing in-call advertising sector. The announcement was made at the Ad:Tech New York conference which opens today.

Oridian is an international ad network that targets the non-US market, selling in 40 countries around the world, and reaching at least 20% of online users in all major European countries. Oridian monetizes foreign online traffic from North America, bridging between advertisers and publishers around the world to bring international advertisers to North American publishers, and quality global media to advertisers overall.

JaJah, inventor of easy-to-use, low-cost, high-quality, web-activated telephony, is the world’s fastest-growing, most innovative and only truly global Telephony 2.0 platform, counting millions of consumers, telecommunications companies and enterprises as customers. JaJah has made all the benefits of IP communications available to the mass market by connecting phone-to-phone VoIP communication as easy to use as a search engine. The next stage of JaJah’s evolution will be in-call advertising, a new multimedia technology offering highly targeted, real-time promotional opportunities. By sponsoring calls, advertisers establish new customer relationships and revenue streams, while telecommunications companies can generate greater ARPU by implementing the JaJah In-Call Ad Server alongside their existing infrastructure.

Jacob Nizri, CEO of Oridian said today, “Ad networks are the bridge between advertisers and publishers and we’re always on the lookout for new ways to bring dot.com publishers to international advertisers. Our partnership with JaJah is a significant development for our business, but more than that, it’s revolutionary in terms of technology and the development of online advertising: in-call advertising gives call sponsors the ability to reach a global audience on a truly personal level. By its very nature, JaJah creates permission-based, targeted audiences that Oridian can reach effectively, bringing new business to non-US advertisers and monetizing US publishers’ international traffic. US publishers currently sell 80% of their ad space but are missing out on 20% of their potential audience. That’s a number they can’t afford to ignore. We bring them together with that missing 20% — at the lowest industry cost.”

Trevor Healy, CEO of JaJah, said, “To partner with the worlds largest privately owned ad network is a huge win for JaJah and our partners. Oridian is an industry veteran with a global reach and a decade of experience that will prove invaluable as we enter into this new and exciting territory. We are now bringing the global power of Oridian to our mobile and fixed line operator partners so that they can monetize the massive inventory that exists in telephony today. Commentators are saying that JaJah’s open platform is becoming the “Facebook” of Telephony 2.0. If so, then advertising is an integral component”.

Oridian monetizes international traffic through its local sales offices in North America, Latin America, Argentina, Germany, France, Israel and the UK, and representatives in Australia, Scandinavia, Italy and Greece. Following reorganization of its US operation, the company recently reopened offices in New York City, headed by Oded Lev, Vice President of Business Development and Head of US Operations at Oridian, to provide locally based business development services to major US dot.coms seeking international exposure.

Oridian will be exhibiting at Ad:Tech New York, Booth #718 on November 5-6, 2007.


About Oridian
Oridian – Online Media Solutions, Ltd. is the leading privately owned global online advertising company that lifts both advertisers and publishers to new heights. With over 9 billion monthly impressions, a massive worldwide inventory and access to tens of millions of users on various continents, Oridian enables advertisers to implement highly effective network-wide branding as well as direct response campaigns, and allows publishers to monetize traffic from all over the world. Oridian is a Top-10 network with access to over 180 million monthly users worldwide, of which 40 million are in North America and 87 million are in Europe. Oridian maintains international headquarters and a development center in Israel, sales offices in North America, Latin America, Argentina, Germany, France and the UK, and representatives in Australia, Scandinavia, Italy and Greece. For more information: www.oridian.com

Visit Oridian at Ad:Tech New York, Booth #718 on November 5-6, 2007.

About JAJAH
JAJAH, the world’s most innovative global communications company, is dedicated to bringing consumers, enterprises and telecommunications companies vastly improved telephony solutions to allow them to embrace the next generation of IP communications. JaJah’s open telephony 2.0 platform combines the best of the Internet with the best of the existing telephony infrastructure, to remove the barriers to communication and makes it easier for people everywhere to stay in touch. JAJAH is headquartered in Mountain View, California. For more information, please visit: www.jajah.com

—ENDS—

Press Contact - Oridian:
Rachel Neiman
Koteret International PR
Tel: +972 3 575 5778 #111
Mobile: +972 54 215 2653
rachel_n@koteret.com
www.koteret.com

Press Contact - JaJah:
Frederik Hermann
Director Global Marketing
Mobile: +1-650-450-3297
frederik@jajah.com
www.jajah.com