Get Road Sense – Car Hire Company Drives to Improve Road Safety

November 10, 2007 (PRLEAP.COM) Travel News
November 2007– Free reflective snap wrap wristbands, exclusive savings on child car seats, and advice on winter driving are some of the offers in the Road Sense road safety campaign, launched today by leading car hire comparator

The company, which compares prices from over 40 leading rental companies including Budget and Opodo, is launching its campaign during Road Safety Week, the national campaign by road safety charity Brake.

“With stats showing that around nine people a day die on our roads, we want to help both drivers and pedestrians do more to protect themselves,” says Gareth Robinson, marketing director of “The Road Sense campaign is all about offering advice, together with offers that could make a real difference to individual safety.

“We rent over 70,000 cars a year in the UK and overseas, but wherever our customers drive we want to do everything possible to ensure their safety. Road Sense is designed to help achieve this, particularly with the dark nights and potentially treacherous driving conditions of winter now upon us.”

The Road Sense campaign includes free reflective ‘snap wrap’ wristbands available for children or adults across the UK; while special offers include a 20% discount on reflective items from Cyberglow; 15% off winter car kits from; and 15% off the RRP on leading brand child car seats from; plus a range of advice, facts and figures on safe driving.

To claim a free reflective wristband or to take advantage of the offers and advice visit

Since its launch in 2003 has grown to become one of the leading online car hire websites. To date it has booked over 200,000 customers and turnover this year is targeted to reach £12million.

For more information visit

About was launched in February 2003 and grew to become one of the UK’s leading online car hire companies by 2006, when it also booked its 100,000th customer.

In 2007 the company re-launched its site to create the first major online price comparator in the travel industry. Using the latest technology the new site now searches over 40 different car hire websites, providing an impartial comparison of the best prices available.

Websites searched include Budget, Sixt, Holiday Autos, Opodo, ebookers, and EasyCar, with the site quickly comparing prices and allowing customers to refine their search by car type or provider.

The site also features over 6,000 links to useful tourist information sites, plus over 2,700 pages of travel information in a mini-guide format.

To book or for further information visit

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